Tag Archives: BOS

Gustaf Hoffstedt, Secretary General of the Swedish Trade Association for Online Gambling (BOS), speaks to SBC on the early challenges and criticisms that a re-regulated Swedish market place has faced. _________________________ SBC: Gustaf, thanks for this interview. Leading BOS, can you detail your impressions on Sweden’s first quarter as a re-regulated online gambling marketplace?  Gustaf Hoffstedt: The re-regulation has been a …

Svenska Spel has been reported to the Swedish Broadcasting Review Board, for allegedly breaching new laws in relation to betting/gambling advertising standards. The broadcast complaint has been filed by Swedish online gambling trade body – Branschföreningen för Onlinespel (BOS), who states that Svenska Spel has failed to provide responsible gambling information in relation to its Triss, Keno and Lotto advertising …

Marathonbet CEO Viktor Hoffman has touched upon the difficulties the industry has dealing with ‘millennials’ and the different approach that might be needed to attract this youthful demographic. Speaking at a betting conference last week, Hoffmann discussed how to engage millennials, commenting: “Millennials might spend less but they engage more. They’re generally more on mobile which tends to mean less …

Kicking off the first day’s breakout sessions at BOS, Future Shock – Money Laundering, Data Protection & Responsible Gambling was an interactive workshop presented by David Clifton and Suzanne Davies of Clifton Davies Consultancy and Roy Ramm of Extrayard, together with comment from Jenny Williams, former CEO of the Gambling Commission. It focused on key regulatory issues affecting the betting …

Debating industry concerns regarding player bonuses and free bets, BOS ‘Bonus Session’ panel stated that it was time for the industry to address its current ‘conundrum’ or risk continuing its race to the bottom with aggressive and costly acquisition strategies. Opening the session, Harry Lang Marketing Director of Pinnacle observed that the ‘bonus debate,’ had split the industry with stakeholders …

One of the industry’s newest leaders, Marathonbet’s CEO Viktor Hoffman details to SBC why betting stakeholders have to challenge industry legacy values and operations to meet current and future consumer demands. Hoffman, a speaker at the Betting on Sports Conference (15-16 September London Grange Hotel), tells SBC readers that while some operators my find comfort in traditional operations, tomorrow’s winners …

Live betting has revolutionised the online betting market, but can this core function aid industry stakeholders’ day-to-day operations beyond market pricing. Ahead of the Betting on Sports Conference (15-16 September) SIS Commercial Director Paul Witten details to SBC readers how bookmakers and service providers can optimise ‘live betting environments’ with a view of maximising all-round value chain functions. _________________________ SBC: …

The current trials and tribulations facing new sports betting operators will be discussed at BOS Conference’s ‘New Faces’ session. In a mature digital market, can new incumbents not only challenge legacy operators but further create fresh thinking and new industry values? Johan Styren CEO of igaming operator LeoVegas details to SBC readers the preparation and launch of LeoVegas Sports, as his …

Richard Moffat Managing Director of leading UK sports betting affiliate OLBG (olbg.com) speaks to SBC on his firm’s recent international expansion and business strategy which has seen OLBG launch its player referral services in Spain, Australia, Ireland and Romania. Moffat details to SBC readers how entering new international markets has tested OLBG’s day-to-day operations and marketing values as an industry …

Paul Leyland, Founding Partner at industry advisors Regulus Partners, will open the ‘Betting on Sports’ Conference (15-16 September, Grange Tower Bridge Hotel London) detailing the potential impacts of BREXIT on betting stakeholders and the sector’s value chain. With the betting industry likely to face internal and external conflicts, Leyland details the demands governance, and leadership will likely face in testing …