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Optimove and 4Play join forces to improve igaming experiences

June 24, 2024

Optimove has announced a deal with 4Play Gaming – an igaming platform for casino sites and sportsbooks. The partnership aims to ‘revolutionise’ user experiences and operational efficiency for online gaming operators globally. 4Play’s Global Director of Partnerships, Dan de Souza, commented: “Combining 4Play Gaming’s state-of-the-art platform with Optimove’s CRM Marketing Platform empowers gaming operators to improve user experiences, increase engagement, …

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