Janet Brennan-Gray, Chief Commercial Officer (CCO) at 2mee, says operators need to humanise their approach to player engagement if they are to acquire and retain players at scale while ensuring compliance and KYC duties. Online sportsbook and casino operators are being too conservative when it comes to engaging players one-on-one but with good reason. Regulatory constraints and compliance requirements limit …
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William Hill deploys 2mee’s HoloMessage for engagement uplift
William Hill has partnered with tech platform 2mee to boost engagement and the way it connects with players. The new deal will see the operator leverage 2mee’s proprietary HoloMessage solution to deliver video messages from its team and brand influencers at strategic points, directly to customers across its website and app as a clickable pop-up. Matt Baulk, Head of Personalisation …
Read More »2mee set for reverse takeover by GCG to accelerate enterprise strategy
2mee, the AI-enhanced business communications platform, has agreed to undergo a reverse takeover with Golden Rock Global (GCG). This morning, media outlets were informed that “Golden Rock Global, a listed Special Purpose Acquisition Company, has been seeking opportunities within the fintech sector. It identified 2mee’s patented, next-generation, omni-channel communication platform as “the perfect fit for its ambitions.” Dealmakers conveyed that …
Read More »Jenny Riley: 2mee… Race for the line
SBC sits down with Jenny Riley from 2mee to learn more about how sportsbook operators can use the latest marketing technologies to drive acquisition around major events such as this week’s Royal Ascot… Online sportsbook operators will be looking to this week’s Royal Ascot to drive new customer acquisition at scale. As with all of the major racing – and …
Read More »James Riley, 2mee: Embracing innovation to improve operator engagement & compliance
James Riley, Founder and CEO of 2mee, says that operators are struggling to connect with players, but there are technologies and solutions available that can change that… With ever-increasing competition across all arms of an operator’s online offering, brands are finding it increasingly challenging to be heard above the noise and differentiate themselves. If there’s anything the past couple of …
Read More »2mee to use £500k funding round to expand operations and commercial team
2mee has secured £500,000 in a recent funding round, detailing an ambition to drive “scale at pace” across several commercial areas. In particular, the company intends to boost its sales and marketing activity, further grow its commercial team and partner with more sports betting and casino brands. The firm aims to specifically target brands that seek to connect with their …
Read More »Triggy partners with 2mee for instant human hologram messaging system
Triggy will now provide an instant human hologram messaging system for sports betting operators and affiliates after partnering with 2mee. By combining Triggy’s suite of content and marketing activities with 2mee’s new messaging protocol and platform, the two partners believe that they can help drive conversion. “We are extremely excited to offer 2mee’s Instant Human Hologram messaging system, as an …
Read More »‘Beyond The Push’… 2mee launches bookmaker video messaging
Mobile engagement and development studio 2mee, wants industry operators to push further their video and marketing assets. This week, the York-based start-up announced the launch of its new ‘Face Messaging – video push notification tool’, with the company actively targeting sportsbook operators. 2mee’s ‘Face Messaging’ allows betting brands to quickly create and edit, real-time video content be it for marketing …
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