Nordic operator Paf has announced the online launch of its Jackpot Pools product in collaboration with pools betting innovator Colossus Bets.
The launch includes the full Colossus sports offering with lotto-sized jackpots, Cash Out, Syndicates ‘crowdbetting’ and FreePlay functionality.
Paf’s Chief Gaming Officer, Kim Johansson, commented: “Jackpot Pools complement our current offering with a ‘low stakes for big prizes’ proposition that fits perfectly with our responsible gaming ethos and creates a bridge between our lotteries and betting products.
“The modern Cash Out element and generous consolation prizes mean players can win even when they have not succeeded with all their selections, while Syndicates is a social way for our players to play pools and maximise their chances at the big jackpots. We expect our Nordic audience to embrace the new product and with the new football season ramping up, the first big Paf Jackpot Pools winners should only be around the corner.”
Colossus Bets’ Chief Commercial Officer, Eva Karagianni-Goel, added: “We are excited to welcome Paf to the Colossus network, especially as a partner with whom we share the same operating values. The partnership strengthens Colossus’ presence in the strategically significant Nordic market, where pools betting has historically had a particularly strong appeal, while it provides Paf with a modern proposition to engage their local audience.”
The operator continues to focus on responsible gambling, its CEO Christer Fahlstedt underlined after reporting positive 2017 results: “We are extra proud of our good result in 2017 because we have invested heavily in responsible gaming measures at the same time. During 2017, we have made many concrete improvements in order to better support responsible gaming.
“For example, we follow up our customers’ gaming patterns, and based on this we contacted a significantly higher number of customers than before in order to prevent problem gaming.”