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R. Franco launches industry start-up accelerator program ‘Wanajump’

SBC News R. Franco launches industry start-up accelerator program ‘Wanajump’

Spanish gambling operator Grupo R. Franco (R. Franco) has announced the launch of its industry start-up accelerator program ‘Wanajump.’ The operator will run two incubator categories under the Wanajump program; ‘Incube’ and ‘Accelerate.’ Launching the initiative, R. Franco governance revealed that the company plans to support up to 30 start-ups per year. Its ‘Incube’ program will focus on initial stage …

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32Red signs up three leading jockeys as brand ambassadors

SBC News 32Red signs up three leading jockeys as brand ambassadors

32Red has announced that leading jockeys Jamie Spencer, Bryan Cooper and Paddy Brennan have joined the company as racing ambassadors. Starting today, the jockeys will provide insight and analysis on both their rides and the big races, with daily blogs throughout the major flat and national hunt festivals. Each of them will wear 32Red-branded race apparel to support 32Red’s sponsorship …

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Betfair targets + £100 million US Election trading

SBC News Betfair targets + £100 million US Election trading

While Hillary Clinton remains a clear favourite to win the 2016 US Election, trading at 1.21 on the Betfair Exchange (82% chance of winning). Betfair today revealed that the Democrats are faltering in the key ‘swing states’ of Florida, Iowa and Ohio. Detailing market insight on individual state outcomes, Betfair’s trading team revealed that the Democrats have seemingly lost their …

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Matthew Balch – On Mobile – How to drive organic installs using App store optimisation techniques

SBC News Matthew Balch - On Mobile - How to drive organic installs using App store optimisation techniques

If you’re a marketing person, or an operator with an iOS application swimming away in Apple’s app store, the chances are that you’ve allocated time, resources and budget to improving your app’s rank in the ‘Free Sports’ category. For some operators out there, the answer to boosting app store visibility is Hollywood or sporting celebrities jumping onto would-be customers’ TV …

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Coral gains customisable player prop bets with Digital Sports Tech

SBC News Coral gains customisable player prop bets with Digital Sports Tech

UK bookmaker Coral has announced that it has launched Digital Sports Tech betting solutions on its platform, broadening its market choice for customers. Launched today under a ‘period of exclusivity’ with Coral, Digital Sports Tech solutions is the only industry product that enables customers to create and customise their own bets on player performance across a range of statistics and …

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Mikael Pawlo co-founder of Mr Green invests in start-up Forza Football

SBC News Mikael Pawlo co-founder of Mr Green invests in start-up Forza Football

Mikael Pawlo the former Chief Executive and co-founder of European igaming operator Mr Green & Co (Mr Green), has invested in Gothenburg (Sweden) start-up Football Addicts (www.footballaddicts.com) the developers of next generation live score app, Forza Football. The undisclosed funding round was carried out by Pawlo’s private investment firm Derzhava, who acquired its equity from existing shareholders. Football Addicts aims to …

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Betfair launches ‘Ready!’ online casino TV campaign

SBC News Betfair launches 'Ready!' online casino TV campaign

Betfair marketing has announced the launch of its new online casino TV advertising campaign ‘Ready!’. The new campaign is Betfair’s first TV casino advert in over two years. The TV spot was developed by Paddy Power Betfair (PPB) lead creative agency Lucky Generals, with Cole Paviour of Unit 9 Films directing the advert. Announcing the launch of ‘Ready!’, Betfair marketing …

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Sky World Racing launches new ‘content hub’ website

SBC News Sky World Racing launches new 'content hub' website

Tabcorp horse racing media rights subsidiary Sky World Racing (Louisville – Kentucky) has announced the launch of its new website – skyworldracing.com. The new website will act as a racing content hub seeking to become the leading news source year-round racing from the Australian, New Zealand and South African markets. Sky World governance detailed that a new website was needed …

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mybet further reduces 2016 revenue forecasts

SBC News mybet further reduces 2016 revenue forecasts

Following its Q3 ‘preliminary’ trading update, the governance of Frankfurt Xetra-listed mybet Holdings SE has informed investors that it will further reduce its full-year 2016 corporate revenue forecasts to between $43-46 million. Issuing a short corporate statement, mybet governance detailed that the operator had continued to witness a ‘negative trend in revenues from previous quarters’. mybet would declare that its …

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