GVC Holdings’ European online betting subsidiary Bwin has selected international sports marketing agency BBH Sport as its lead creative agency following a competitive pitch supported by advertising consultancy Oystercatchers. BBH Sport, part of the wider Bartle Bogle Hegarty Group is one of the fastest growing specialised agencies concentrating on creating high impact sports advertising campaigns. The agency has acted as …
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Industry affiliate marketing specialist RakeTech Group (RakeTech) has strengthened its senior management team by confirming the appointments of Anna Nilsson as new Chief Financial Officer and Fredrik Svederman as a non-executive director. Updating the market, RakeTech informs that Nilsson will join the firm’s leadership team this May. Nilsson has held financial and controllership duties at EY, Phone House, Truecaller and …
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UK independent bookmaker Star Sports has been unveiled as the new sponsors of the English Greyhound Derby, the world’s most prestigious greyhound race. The 2017 Star Sports Greyhound Derby will be run at Towcester, the UK’s newest greyhound track, for the first time on Saturday 1st July, with a winner’s purse of £175,000 and total prize-money of over £350,000, it is the richest greyhound …
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Sportradar, Perform Group and Genius Sports have been confirmed as official partners for the collection and supply of data across eight European football leagues. The first multi-league agreement signed under the umbrella of the Association of European Professional Football Leagues (EPFL) covers the Austrian Bundesliga, Belgium ProLeague, Danish Divisionsforeningen, Israeli Professional Football League, Dutch Eredivisie, Norwegian Toppfotball, Swedish Föreningen Elitfotboll and …
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Three of the leading Eastern European-focused gambling operators will be represented in a Betting on Football 2017 session exploring new opportunities in the CIS and beyond. Parimatch chief executive Sergey Portnov, BetOlimp chief operating officer Alexey Sinyushkin and Favbet chief executive Nikos Halikias will be joined on a market profile panel (3 May) at #bofcon2017 by a trio of experts …
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Updating the market, the management of Ascot Racecourse has confirmed that it will launch its ‘AscotBet’ pool betting system in 2018. The product will be developed in-partnership with Betfred’s Totepool, who will end its trackside pools monopoly on July 2018, opening the market to new incumbents. Ascot management stated that following a review of options, it had decided to keep …
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Industry marketing news source and event organiser iGB Affiliate has announced that tickets to its first ever Nordic Affiliate Conference (NAC) in Stockholm have sold out ahead of schedule. Seeking to push insight, opinion and debate on the Nordic industry affiliate landscape, NAC will bring together key affiliates, media agencies, advertising networks and operators discussing the lucrative Scandinavian igaming/betting market. …
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To celebrate this year’s Grand National, bookmaker Coral has staged its own aquatic version of the race at the Liverpool Water Sports Centre featuring six graceful flyboarders dressed as jockeys and holding model horses’ heads as they flew towards the finishing line. The 300m race, that took place beside the Mersey against a backdrop of Liverpool’s most iconic buildings, saw …
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Updating the market, Playtech Plc sports betting division Playtech BGT Sports (PBS) has confirmed that it has extended its multi-year contract with Irish bookmaker Paddy Power. Confirming the extension PBS management stated that the partnership would reflect the industry’s ongoing ‘trend towards self-service’ products within betting shops. Paddy Power is a customer of PBS and Racing Post’s content driven betting …
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Eastern European investment group Penta Group Investments (Penta) has announced that it will move to buy outright the remaining shareholding of Czech-listed gambling operator Fortuna Entertainment (Fortuna). At present, Penta holds 68.25% of the corporate equity in Fortuna through gambling investment subsidiary Fortbet. Penta management will aim to turn Fortuna into a wholly-owned private company, removing the firm from its listings …
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