iGaming

The latest iGaming news for the gambling industry

SBC Interviews Shaun Pyrah Director of Strategy for Six Faces

SBC News SBC Interviews Shaun Pyrah Director of Strategy for Six Faces

Following on from EIG 2013 Barcelona, SBC Business Correspondent Mark McGuinness met with Six Faces’s Shaun Pyrah, Director of Strategy & Product.  Based in Hobart Australia, the  start up Six Faces aims to develop convergence between social games and real money gambling, through its carefully constructed product portfolio. Mark McGuinness, discusses product convergence between social and real money gaming,  Six …

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SBC interviews Julien Cunze, CEO and Co-Founder of Btwiice

SBC News SBC interviews Julien Cunze, CEO and Co-Founder of Btwiice

SBC business correspondent Mark McGuinness interviews  Julien Cunze, CEO and Co-Founder Btwiice. Sports betting insurance start up aims to  bookmakers with an all-inclusive solutions to exploit the ‘cash-in’ trend through offering their player base secured betting insurances when they play on a a partner platform.  Btwiice were recently selected to compete at the EIG Expo Barcelona 2013 Start-Up Launch Pad. …

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Betfair To Launch Heavyweight Ad Campaign For New Jersey Market

SBC News Betfair To Launch Heavyweight Ad Campaign For New Jersey Market

After agreeing a partnership with Atlantic City’s Trump Plaza Hotel and Casino, UK igaming operator Betfair has announced that it will launch a heavyweight advertising campaign to target the newly igaming regulated New Jersey region, through social media, broadcast, digital and radio channels. Betfair have prepared for the launch of the campaign by launching website LetsPlayNJ..com The website although lacking …

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Amaya Sell B2C Division Wagerlogic

SBC News Amaya Sell B2C Division Wagerlogic

Amaya Gaming Group have announced the intended sale of its B2C division – Wagerlogic to Toronto based Goldstar Acquisitionco Inc for a reported (US) $70m. Wagerlogic the B2C division of Amaya Gaming Group, was acquired in April 2011 as part of Amaya Gaming’s (US) $35m acquisition of troubled igaming software provider CryptoLogic Limited the parent company of Wagerlogic. Wagerlogic operates …

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Svenska Spel End All Player Bonuses

SBC News Svenska Spel End All Player Bonuses

Sweden’s state run gaming operator Svenska Spel has taken a bold step by preventing all forms of player bonus offerings on its igaming verticals. Svenska Spel are looking to curve problem gambling in Sweden, the operator believes that promotion of igaming bonus and game incentives are ‘socially irresponsible’ for the Swedish gaming market. The operator has taken the decision to …

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SBC EIG Interview – Starting Up In iGaming! – Keith McDonnell – Totel Football

Keith McDonnell is CEO of kmigaming.com and business development director at TotelFootball, the groundbreaking fantasy sports pools betting product. He will be representing TotelFootball in The Pitch at EiG 2013. Keith has extensive experience of global gaming markets, having previously served as managing director of Bodog Europe and Bodog Asia, while other previous roles include being head of online at …

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SBC EIG Interview – James Bennett Square In The Air

This week SBC catches up with James Bennett Director at Square in the Air, a specialist gaming PR and communications Agency, to discuss marketing trends and communication strategies in igaming. James Bennett has 13 years’ experience as a senior business journalist across print and online in the UK and the UAE, where he helped set up and launch The National, the …

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SBC Interviews Tim Axon Maxymiser Principle Consultant iGaming.

SBC News SBC Interviews Tim Axon Maxymiser Principle Consultant iGaming.

With igaming marketing reaching peak saturation and player acquisition costs becoming more expensive, the SBC team caught up with Tim Axon, Principle Consultant for the gaming sector at conversion specialists Maxymiser, to talk about website optimisation and marketing big data issues that affect igaming operations. Tim Axon has 13+ years’ experience in the customer marketing and return-on-customer space and is …

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