Following on from EIG 2013 Barcelona, SBC Business Correspondent Mark McGuinness met with Six Faces’s Shaun Pyrah, Director of Strategy & Product. Based in Hobart Australia, the start up Six Faces aims to develop convergence between social games and real money gambling, through its carefully constructed product portfolio. Mark McGuinness, discusses product convergence between social and real money gaming, Six …
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SBC business correspondent Mark McGuinness interviews Julien Cunze, CEO and Co-Founder Btwiice. Sports betting insurance start up aims to bookmakers with an all-inclusive solutions to exploit the ‘cash-in’ trend through offering their player base secured betting insurances when they play on a a partner platform. Btwiice were recently selected to compete at the EIG Expo Barcelona 2013 Start-Up Launch Pad. …
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After agreeing a partnership with Atlantic City’s Trump Plaza Hotel and Casino, UK igaming operator Betfair has announced that it will launch a heavyweight advertising campaign to target the newly igaming regulated New Jersey region, through social media, broadcast, digital and radio channels. Betfair have prepared for the launch of the campaign by launching website LetsPlayNJ..com The website although lacking …
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Amaya Gaming Group have announced the intended sale of its B2C division – Wagerlogic to Toronto based Goldstar Acquisitionco Inc for a reported (US) $70m. Wagerlogic the B2C division of Amaya Gaming Group, was acquired in April 2011 as part of Amaya Gaming’s (US) $35m acquisition of troubled igaming software provider CryptoLogic Limited the parent company of Wagerlogic. Wagerlogic operates …
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In the last five or six years the landscape of online betting has changed dramatically. But is the new one regulatory regime per country model likely to become the future for the gaming business? The slightly Wild West model where gaming operators based themselves in “good guy” regulatory environments such as Gibraltar and Malta and then went into battle with …
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iGaming Operator Rank Group Plc has announced ‘disappointing performance’ in revenue for Q3 of 2013. Like for like revenue has decreased by 7% in the 15 weeks through to October 2013. Rank Group has cited the hot British summer and the lack of a major international football schedule as the reasons for the decline in sales and revenues that has …
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Sweden’s state run gaming operator Svenska Spel has taken a bold step by preventing all forms of player bonus offerings on its igaming verticals. Svenska Spel are looking to curve problem gambling in Sweden, the operator believes that promotion of igaming bonus and game incentives are ‘socially irresponsible’ for the Swedish gaming market. The operator has taken the decision to …
Read More »Keith McDonnell is CEO of kmigaming.com and business development director at TotelFootball, the groundbreaking fantasy sports pools betting product. He will be representing TotelFootball in The Pitch at EiG 2013. Keith has extensive experience of global gaming markets, having previously served as managing director of Bodog Europe and Bodog Asia, while other previous roles include being head of online at …
Read More »This week SBC catches up with James Bennett Director at Square in the Air, a specialist gaming PR and communications Agency, to discuss marketing trends and communication strategies in igaming. James Bennett has 13 years’ experience as a senior business journalist across print and online in the UK and the UAE, where he helped set up and launch The National, the …
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With igaming marketing reaching peak saturation and player acquisition costs becoming more expensive, the SBC team caught up with Tim Axon, Principle Consultant for the gaming sector at conversion specialists Maxymiser, to talk about website optimisation and marketing big data issues that affect igaming operations. Tim Axon has 13+ years’ experience in the customer marketing and return-on-customer space and is …
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