Events

Andy Meikle, CEO for Sportlobster, discussed the need to make content current, relevant, and published with an understanding as to why it has been shared and how it will actually benefit you. Speaking on the #bofcon content marketing panel, he acknowledged that content must be interactive, and mechanisms must be in place to quickly gauge its effectiveness. He also touched …

The founder of esports agency Stark Esports, Khaled Naim, spoke at #bofcon today on the subject of FIFA as a gateway between football and esports.  Stark has a partnership with VFL Wolfsburg and further deals with a host of Bundesliga clubs including Bayern Munich are also on the cards. The terms of the Wolfsburg deal sees Stark aiding the side’s entrance into …

Tony Kenny and Mark Davies agreed that the days of making a sponsorship deal and waiting to the end to check its impact are long gone. Bookmakers and clubs are working on a daily basis to push sponsorship activation, ensure that the partnerships are engaging and generate PR opportunities. Tony Kenny, Head of Sponsorship for William Hill, cited the Joshua …

Delegates attending the Betting on Football Conference at Stamford Bridge will get the chance to win tickets to the FA Cup Final by proving their betting prowess, courtesy of Metric Gaming. The Real Time In Play Betting Competition will focus on Arsenal’s home match against West Bromwich Albion with competitors using Metric’s SuperLive Platform in order to demonstrate they know …

Jacob Curciel is the CEO of OPTIMA, Platinum Sponsors of Betting on Football Conference (BOFCON). Here he explains what sets his firm apart from other suppliers in the space: SBC: You scored a goal in 2014 when you secured the rights to the MarginMaker product from GTECH. How important has that been to your business? JC: It was simply a …

Award winning developer and betting industry supplier BetConstruct is a silver sponsor at this year’s Betting on Football Conference (#bofcon). Ahead of the event this week we spoke to CEO Vahe Baloulian about getting things right ahead of a major tournament such as Euro 2016 and retention strategies beyond, as well as the year ahead, how mergers are like marriages and …

Leading figures from the European casino industry have gathered in Berlin for the European Slot Summit, to learn about the new technologies and gaming development facing the gaming floor. Around 100 influential organisations are in attendance for the 3-day networking event. The Summit has an impressive speaker line up, which includes first day talks from Lucien Wijsman, Paul Steelman, Dallas …

Asia Gaming Brief is launching the Asia Gaming Awards (AGAwards), in association with G2E Asia and The Innovation Group. To be held on 17 May 2016 concurrently with G2E Asia, at The Venetian Macao, the Asia Gaming Awards will be an annual event to reward excellence and innovation in the gaming industry, with a clear focus on quality. Companies will be …

Online and mobile casino games supplier iSoftBet is a sponsor at next week’s Betting on Football Conference (#bofcon) taking place at Stamford Bridge, home of Chelsea FC, on Thursday April 21st.  iSoftBet has clients including Paddy Power, Netbet, EveryMatrix and LeoVegas and is certified in a number of countries throughout Europe with offices in both London and Luxembourg. Michael Probert is the Head …