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Racing Post launches saddle up Twitter charity campaign for Cheltenham

SBC News Racing Post launches saddle up Twitter charity campaign for Cheltenham

Racing fans can book their ride on day one at the 2015 Cheltenham Festival by having their personal Twitter names embossed on the saddle cloths worn by the runners in the Racing Post Arkle Chase (2.05pm, Tuesday, March 10). Social media users retweeting @RacingPost and #SupportOurJockeys before Friday, March 6 will trigger a £1 donation from Racing Post to the Injured Jockeys Fund (IJF) and Irish Injured Jockeys …

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Gerard Farrell – Global Reviews – Sports bettors expect ease of use as a bare minimum

In the year February 2014 to February 2015 Global Reviews conducted three Digital Sales Effectiveness* studies into the Sports Betting Industry in the UK and Ireland. This research examines how effective 888, Bet Fred, Bet Victor, Bet365, Betfair, Coral, Ladbrokes, Matchbook, PaddyPower, Sky Bet and William Hill are at converting customers online. Bettors expect more online Prospective bettors are looking …

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Playtech launches Rainbow Riches Bingo

SBC News Playtech launches Rainbow Riches Bingo

Playtech has launched Rainbow Riches Bingo the first ever bingo variant of the iconic cross-channel brand, licensed and developed in partnership with Scientific Games. Rainbow Riches most popular retail slot game, which enjoys huge success in the land-based bingo market, is available today as a mobile and online bingo variant and launches with a £100,000 promotion in the run up to …

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Betway becomes title sponsor of World Snooker Blackpool events

SBC News Betway becomes title sponsor of World Snooker Blackpool events

Online sports betting operator Betway has continued its coverage expansion by announcing that it has become title sponsor of World Snooker events, The Shoot-Out and World Seniors Championship. Betway agreed sponsorship terms (undisclosed by parties) with Snooker’s governing body, which will see the sports betting operator promoted at  the Blackpool Tower. The deal marks Betway’s first move into snooker sponsorship, …

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Paddy Power criticised for targeting UK immigrant areas

SBC News Paddy Power criticised for targeting UK immigrant areas

Listed betting operator Paddy Power, has been criticised by UK MPs and anti-gambling campaigner, after research from the Campaign for Fairer Gambling (CFFG) showed that 61% of Paddy Power’s 327 UK betting shops were located in high density immigrant areas such as Newham and Brent in London. Anti-gambling campaigners have criticised the bookmaker of deliberately targeting immigrant areas knowing that …

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Zynga terminates bwin.party ZyngaPlus RMG products

SBC News Zynga terminates bwin.party ZyngaPlus RMG products

San Francisco based social games developer has officially closed its ZyngaPlus casino and poker real money gaming (RMG) products. The closures of its products sees the termination of its joint partnership with igaming operator bwin.party, which aimed to create and promote RMG Zynga products on social media verticals. Zynga management sent the following communication to existing RMG players “We are …

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William Hill declares record operating profits in 2014

SBC News William Hill declares record operating profits in 2014

Reporting on its 2014 full year results, William Hill was able to declare a record operating profit of £372 million up 11% on FY 2013 £335 million. William Hill governance stated that its strong 2014 performance had driven by its continued product diversification, which had seen 40% of revenues generated from its digital channels. Key 2014 sporting events such as …

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BGO Entertainment re-launches affiliate program with Income Access

SBC News BGO Entertainment re-launches affiliate program with Income Access

BGO Entertainment, the Alderney-licensed operator of the online casino and bingo brand bgo.com, has announced that the company has re-launched its affiliate programme in partnership with Income Access, a turnkey provider of technology and digital marketing services for the iGaming industry. The launch follows the recent migration of BGO Entertainment’s affiliate programme, bgo Buddies, to Income Access’ award-winning acquisition platform. …

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Irish Punter turns Paddy Power €1 accumulator into €206,000 win

SBC News Irish Punter turns Paddy Power €1 accumulator into €206,000 win

A Paddy Power Galway Punter has won €206,000 after hitting his €1 17-fold football accumulator. Paddy Power’s lucky customer picked 17 winners from Champions League, Championship and League One fixtures, his outstanding accumulator win was confirmed on Monday when Norwich City beat Blackburn rovers 2-1 thanks to a late winner by Bradley Johnson. Féilim Mac An Iomaire, a PR spokesperson …

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