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The Marcus Rashford Phenomenom – applying analytics on the fly to the latest teenage sensations

SBC News The Marcus Rashford Phenomenom - applying analytics on the fly to the latest teenage sensations

SBC’s Football Odds Expert Jeevan Jeyaratnam, of odds compiling firm Super Soccer GPS, explains what happens when an unfamiliar name unexpectedly hits the team sheet. The promotion of Marcus Rashford into the starting XI for Manchester United’s must-win Europa League game with Danish champions Midtylland on February 25th 2016 was a landmark for the player, but created a wave of rapid …

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Hello Madam? Paddy Power releases spoof complaint ads with Kayvan Novak

SBC News Hello Madam? Paddy Power releases spoof complaint ads with Kayvan Novak

Kayvan Novak, the star of Fonejacker and Facejacker, has teamed up with Paddy Power to feature in a new series of adverts for the bookmaker. Novak plays the role of head of complaints for the betting operator which has a reputation for touting controversy and has received extensive complaints in the past. Thanks to its Oscar Pistorius ‘It’s Oscar Time’ advert, …

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Ladbrokes secures Gold Coast Titans sponsorship deal

SBC News Ladbrokes secures Gold Coast Titans sponsorship deal

The Gold Coast Titans have announced a major sponsorship deal with UK-based betting agency, Ladbrokes, in time for the new Australian National Rugby League (NRL) season. The Ladbrokes logo will be in place, on the Titan’s sleeves and lower back, during the 2016 Telstra Premiership, which begins this Sunday against the Newcastle Knights at the Cbus Super Stadium. Ladbrokes entered …

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Gav Thompson departs as Paddy Power CMO

SBC News Gav Thompson departs as Paddy Power CMO

The completed merger of ‘Paddy Power – Betfair’, has seen Paddy Power Chief Marketing Office (CMO) Gav Thompson, step down from his Paddy Power senior management position. ‘Paddy Power – Betfair’ group marketing initiatives are set to be merged and led by Betfair CMO Johnny Devitt, who has previously served as Paddy Power Head of Marketing & Acquisitions (2011-2013). Thompson …

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Playventure sees off the competition to win Pitch ICE

SBC News Playventure sees off the competition to win Pitch ICE

GamCrowd has announced that Athens-based live pool betting product provider Playventure is the winner of this year’s Pitch ICE competition. Playventure beat 13 other start-up competitors to this year’s title. Each took part in the GamCrowd show at ICE Totally Gaming at the ExCel in early February, taking to the stage to talk to event attendees about their business idea. Alongside the winner, the …

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Will Sky Bet be the next to gain authorised betting partner status?

SBC News Will Sky Bet be the next to gain authorised betting partner status?

It is being reported that Sky Bet is to be announced as the latest bookmaker to sign up for authorised betting partner status with British horseracing.  This is a somewhat exclusive status and should it go ahead the operator will join Betfair, bet365, BetVictor and 32Red as an APB. This is in addition to a number of smaller companies. The primary benefit …

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6 of the Best – Unibet’s Anthony Cousins

SBC News 6 of the Best - Unibet's Anthony Cousins

BetITBest‘s Nico Jansen is interested in discovering the best in people. This week it’s Anthony Cousins.  Anthony Cousins has worked for Unibet for almost 15 years, and has seen first hand the company transform itself from a handful of staff into a huge business. Anthony started as an odds compiler in July 2001, and has been Head of Sportsbook (Commercial Relations) since …

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New horseracing funding scheme will need to be fair to bookmakers as well

SBC News New horseracing funding scheme will need to be fair to bookmakers as well

The Association of British Bookmakers (ABB) has welcomed the Government’s decision to introduce a new funding system for horseracing, but warned that any new development should not be taken in isolation from other issues. This morning, during a debate in the House of Commons, Culture Secretary John Whittingdale announced that the Government plans to introduce a new system which will …

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A Bet A teams up with Kiron to launch virtuals game service

SBC News A Bet A teams up with Kiron to launch virtuals game service

Specialist supplier A Bet A has teamed up with Kiron Interactive to offer a new, low-cost virtual games service in the UK and Ireland.  The service, called Betty VC, allows bookmakers to integrate 10 virtual sports including horse racing, dogs, and football in-shop with customised branding. In addition to the fixed-odds betting markets, it also includes a progressive jackpot pool …

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