UK

Just a few weeks ago, Betcart marked its Betting on Football debut by appearing on the ‘New brands in football betting’ panel at Stamford Bridge. We caught up with the company’s head of marketing and affiliates Natalie Berenato to find out more about Betcart’s #bofcon2017 conference experience. SBC: First of all, can you name a few highlights from your Betting …

The Labour Party has hit its shortest price of 15/1 since the snap call for a UK General Election (8 June). The opposition party makes its comeback as the latest YouGov election polls have the Conservative Party ahead by a 9-point lead. Betfair Politics maintains the Tory as 1/18 market favourite (94% chance of winning) to maintain its government. Updating …

Paddy Power has become the first bookmaker to offer ChatBot on Facebook Messenger, after going live with a new product provided by Onionsack. The industry-first ChatBot, powered by the Onionsack SaaS messaging platform, enables customers to login to their Paddy Power betting account, check balances and place wagers via Facebook. Once connected to the Paddy Power Facebook Messenger bot, customers …

Industry affiliate media owner, Caledonian Publishing has increased its betting-related inventory by announcing the launch of dedicated political betting website BetOnPolitics.co.uk. Caledonian’s new portal aims to be the leading destination for all punters seeking political betting insight and knowledge on a number of UK and international politics markets. Ahead of the UK General Election on 8 June, BetOnPolitics.co.uk offers its …

ASAP Italia, the company behind new DFS platform Sportito, has confirmed the appointment of Paolo Farinella as its new Chief Technology Officer (CTO). Farinella will be responsible for leading the technological development for ASAP Italia across Sportito, Bettingrunner, Superscommesse, and a portal dedicated to citizen journalism, Super News. Farinella’s experience in working with top brands such as eBay will help …

Following this week’s group Annual General Meeting (AGM), the governance of FTSE100 listed Paddy Power Betfair (PPB) has confirmed the appointment of former BT Group executive Emer Timmons as a new Non-Executive Director. A ten-year BT Group leadership executive, Timmons will advise PPB governance on international development projects and commercial strategy and initiatives. Timmons currently serves as Chief Marketing Officer of …

Using data from Google trends, Bookmaker Ratings has proved that bet365 was consistently the most searched for bookmaker in the UK between April 2014 and April 2017. Although there were short periods where other firms rivalled its Google search popularity, bet365 has been “thriving in terms of online popularity” since selling off the entirety of its betting shop chain to …

Industry marketing stakeholders and decision makers are now faced with an abundance of tools and devices designed to optimise campaigns and maximise efficiencies. Sylvia Jensen, Head of Marketing EMEA at Oracle Marketing Cloud argues that industry marketers are better off stepping back and understanding their eco-system and tech infrastructure. This knowledge and understanding may lead to realising key objectives of customer …

Seeking to further engage audiences at its racecourses during 2017, Arena Racing Company has formed a ‘live entertainment’ partnership with new UK online bookmaker Sun Bets. Starting this Saturday 20 May at Doncaster Racecourse ARC and Sun Bets launch ‘Sun Bets Music Live’ which will see international chart topping performers appearing across ARC’s racecourses this summer. Sun Bets have booked …