Europe

AFC Ajax the Netherlands biggest football club has announced that it has recruited top Dutch FIFA eSports pro Koen Weijland, to be its first ever ‘eSports Representative’. The signing of Weijland was unveiled by Ajax Football Director and former Manchester United goalkeeper Edwin Van Der Sar, at a press conference hosted at the Amsterdam Arena. Weijland was presented with the …

SBTech, provider of online sports betting solutions, management services and iGaming platforms, has been announced as the software provider for Betser, the new gamified sportsbook from Hero Gaming. Betser, powered by SBTech’s bespoke technology, includes a new twin-track loyalty scheme devised by the fast-growing Malta-based operator, which is also responsible for the hugely successful Casino Heroes. Inspired by the success of …

Updating its ‘US 2016 Presidential Election’ exchange market, Betfair has revealed that £2 million was traded this weekend ahead of tonight’s much-anticipated live TV debate between Hilary Clinton and Donald Trump. To date the Betfair Exchange has recorded a total of £44 million traded on the 2016 US Election, surpassing the amount traded across all markets during the 2012 Presidential …

Updating the market this morning, industry platform and software provider EveryMatrix has confirmed the appointment of Glen Bullen as Casino Sales Manager for its CasinoEngine division. Bullen joins EveryMatrix having served as VP of B2B Sales for Gibraltar-based lottery operator Lottoland. Bullen an igaming veteran, has further served commercially focused executive positions at Odobo, CyberArts, ECM and WagerWorks. Detailing its …

Shergul Arshad, the Founder of Mondogoal, spoke at BOS alongside Lottomatica’s Ubaldo Baldi, Oulala CEO Valery Bollier and Sportito CEO Riccardo Mittiga. Off the back of signing partnerships with Lottomatica, SISAL and more recently the Microgame Group in Italy, Arshad discussed the vast potential benefits for bookmakers to include a daily fantasy product. He said: “It poses a particularly interesting integration for live …

Having launched new horseracing specialist online bookmaker Black Type, Richard Thorp FSB Technology Business Development Director details to SBC the challenges of bringing a specialist operator to market. Competing against legacy betting operators for a mature but stagnant audience, SBC asks what new dynamic can Black Type bring to horse racing consumers? _________________________ SBC: Hi Richard, as a platform provider …

The Irish Independent has reported this weekend that Betfred is set to win its bid to acquire 360 betting shops from the £2.3 billion Ladbrokes-Coral merger. The Manchester-based firm is reported to have pipped Irish independent bookmaker Boylesports for the Ladbrokes-Coral retail inventory which was put up for sale in order to meet UK CMA competition standards.    As the …

Rank Group subsidiary Mecca Bingo will launch its new high coverage UK marketing campaign with TV personality Louise Redknapp. Redknapp who is currently appearing on BBC’s ‘Strictly Come Dancing’ (series 14), will front Mecca Bingo’s new ‘We Know the Feeling’ UK nationwide campaign which will launch on multiple advertising formats. Updating the market, Mecca Bingo stated that the high-visibility campaign …

Updating the market, Ladbrokes has announced the launch of its ‘Unbelievable’ TV advertising campaign featuring brand ambassadors Chris Kamara and Ally McCoist. The new TV campaign developed by London creative advertising agency The Moment is set to debut on Saturday 24 September. Ladbrokes marketing plans to deliver five TV adverts throughout the Autumn with the aim of building on Ladbrokes’ …

Industry software and platform provider BetConstruct has moved to strengthen its virtual sports client capabilities by announcing that it has entered into a supply agreement with Golden Race, which will provide its partner network with an expanded virtual sports content catalogue. Confirming its partnership this morning, BetConstruct will now integrate Golden Race expanded VS portfolio, which will include premium virtual …