Europe

Former Ballon d’Or winner Ruud Gullit will be delivering a keynote speech at the Esports Insider Super Forum (22 March), held as a standalone event at this year’s Betting on Football (20-23 March). Gullit, who lifted the European Cup twice with AC Milan and once with his national team, will also be attending the SBC Sponsorship Forum at #bofcon2018 and …

Speaking to investors, Henrik Tjärnström Chief Executive of Kindred Group Plc is pleased to have closed a transformative and successful 2017 for the Stockholm-listed online gambling firm. Presenting his CEO statement, Tjärnström is pleased to have ‘delivered on Year1 of Kindred Group’s vision’, detailing that the company is progressing on its long-term strategic goals. 2017 has been a fruitful year …

UK National Lottery operator Camelot Group has called for its first creative agency pitch in over 10-years, as the firm’s new leadership looks to revitalise the brand and messaging of the UK Lottery. To date, Camelot’s multi-million advertising account has been serviced by London marketing agency AMV BBDO (BBDO Group) who have acted as creative lead for National Lottery and EuroMillions …

The Bulgarian Football Union (BFU) sat alongside Sportradar at a press conference to outline its education strategy that will see 32 workshops per season covering referees, BFU officials and all football players from the top two leagues. The significant statement of intent, a pledge to the fans and all the stakeholders of Bulgarian football, is reinforced by the fact that …

Gibraltar-based online bookmaker, BetVictor has confirmed the appointment of London marketing agency Karmarama as its lead creative account. Confirming its new creative agency, BetVictor details that Karmarama has been tasked with developing the bookmaker’s upcoming World Cup 2018 marketing campaign, as BetVictor seeks to ramp up its brand coverage during a critical period for all bookmakers. Moving forward, Karmarama will …

The Greyhound Board of Great Britain (GBGB) has announced a number of new initiatives, which will see graded owners and trainers benefit from bumper prize money and funding of around £400,000, between February and March. Replacing the Owners’ Bonus Series competitions, the new schemes are set be implemented following consultations with various stakeholders. Peter Harnden, one of the Practitioner members …

Publishing its Q4 2017 trading update (period ending 31 December), industry sports betting platform provider Kambi Plc has detailed a strong finish to its full-year trading. The Nordic Nasdaq-listed enterprise, reports Q4 2017 revenues of €19 million a 33% increase on Q4 2016’s €14.3 million, with performance aided by favourable sporting results recorded during the period. A strong revenue momentum …

UK bookmakers will have to revamp their marketing after the Committees of Advertising Practice (CAP) tightened up gambling advertising standards, with particular emphasis on live betting promotions. While bookmakers will still be able to advertise live odds, CAP says the advertisement should not unduly pressure the audience to gamble; so urgent calls to action – such as “Bet Now!” – …

Online gambling business ElectraWorks has been fined £350,000 by the Gambling Commission for repeatedly misleading consumers with adverts relating to free bonuses. Additionally, the operator has also received a formal warning from the Commission for failing to ensure that the person responsible for marketing at the business was in possession of a personal management licence. On 17 August 2016 the …

Stockholm-listed European online gambling operator Kindred Group Plc, closes a successful and transformative 2017, as the company records a further ‘all-time high’ performance for its Q4 2017 trading. Publishing its ‘unaudited’ Q4 and full-year 2017 trading update (period ending 31 December), Kindred governance details a strong end of year trading which saw the company generate Q4 gross winnings of £238 …