Europe

R. Franco appoints Miguel Ángel Lázaro as Digital lead

SBC News R. Franco appoints Miguel Ángel Lázaro as Digital lead

Spanish gambling group R. Franco has confirmed the promotion of Miguel Ángel Lázaro to Group Managing Director of digital services. Ángel Lázaro will be tasked with leading the R. Franco Digital division, overseeing the delivery of terminals, systems, projects and solutions for R. Franco partners. The senior appointment sees Ángel Lázaro replace Alejandro Casanova as R. France Digital leader, who …

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Polish bookie launches Income Access powered affiliate strategy

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STS has launched an affiliate programme in partnership with Income Access, set to be managed by the Polish bookies in house team, using the Paysafe brand’s platform and affiliate software. ‘STSpartner’ will allow campaigns to be targeted down to a city level and according to players’ language, device and browser, among numerous other criteria. In addition, Income Access’ technology will …

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Lisbon bound – Venue set for 2018 iGB affiliate conference

SBC News Lisbon bound - Venue set for 2018 iGB affiliate conference

Respected information provider for the igaming affiliate market, iGB Affiliate has announced that its autumn affiliate conference will be moving to Lisbon in 2018. The Lisbon Affiliate Conference (LiAC) will take place from the 17th to the 20th October 2018 and is expected to bring together the key stakeholders in the igaming affiliate industry. Shona ODonnell, Event Director, Clarion Gaming …

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GiG goes all in with diversity commitments

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Gaming Innovation Group (GiG) has become the latest firm to join the All-in Diversity Project, becoming a founding member as it underlines its commitment to the sector. Currently in its inaugural year, the industry driven initiative aims “to benchmark diversity, equality and inclusion for the global betting and gaming sector.” Highlighting an ongoing strategy to the improvement of diversity in …

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Andrea Pirlo joins 1xBet as brand ambassador

Pirlo

Andrea Pirlo, one of the most revered players in recent football history, has joined 1xBet as a brand ambassador in a deal that will run for the whole of 2018. Pirlo, who will feature in 1xBet advertising campaigns and take part in marketing events, made this announcement on his Facebook page: “I’m glad to announce my ambassador partnership with 1xBET …

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Playtech wins Totalizator Sportowy Casino & Games contract

SBC News Playtech wins Totalizator Sportowy Casino & Games contract

Poland’s national lottery operator Totalizator Sportowy has selected Playtech Plc as the lead systems supplier for its online casino platform and games portfolio. The FTSE250 industry technology firm won the exclusive contract following a competitive tender process by Totalizator Sportowy governance. Moving forward, Playtech will integrate its complete online casino platform and games suite, with the technology further providing digital …

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Toby Oddy: Digital Fuel – Why GDPR will make marketing compliance count…

SBC News Toby Oddy: Digital Fuel - Why GDPR will make marketing compliance count...

Entering 2018, industry full-service marketing agency Digital Fuel has launched a new marketing platform for the online gambling sector, developed to be compliant of forthcoming regulations set by the European Community’s ‘General Data Protection Regulation’ (GDPR). Toby Oddy Founder & CEO of Digital Fuel, details why he has placed data compliance at the forefront of his agency, and how GDPR …

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Esports Integrity Coalition widens international scope

SBC News Esports Integrity Coalition widens international scope

The Esports Integrity Coalition (ESIC) has announced the addition of three new members to the organisation, as it reinforces its position as a global body dedicated to combating all forms of corruption and cheating in the world of esports. The first member, Geem, is a digital esports platform based in Dubai. Geem is positioned to provide daily online competitions to the …

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