Andrew McCarron

Igaming & Data Management – The Black Box Relationship

SBC News Igaming & Data Management - The Black Box Relationship

SBC’s Affiliate and Marketing  Correspondent Marc Pedersen asks why the industry is still so protective over player data that could be mutually beneficial. Speaking at the May Betting on Football Conference, Better Collective’s Head of Marketing Andreas Phillipsen, eloquently described igaming’s current data distribution between operators and marketing partners as ‘black box relationships’. These three words combined expertly to explain …

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Greyhound Board goes to the Banks

SBC News Greyhound Board goes to the Banks

The Greyhound Board of Great Britain has appointed Simon Banks as Media and Communications Officer.  Banks is an experienced freelance journalist who has written for a wide range of national and business titles on a number of subjects including greyhound racing, general sport and gambling related matters. He is a greyhound owner and has a retired greyhound at home. He …

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Betfair becomes Bitefair in wake of Suarez ban

SBC News Betfair becomes Bitefair in wake of Suarez ban

FIFA has found an unlikely ally ahead of tomorrow’s Colombia v Uruguay encounter. Amidst Bitgate, Betfair will rebrand across all platforms to show its support for the ban imposed on embattled star striker Luis Suarez. The betting exchange said it encourages the “thrill, excitement and fair play of sport” and will be calling itself Bitefair. The rebrand went live today and …

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888 cancels Suarez sponsorship

SBC News 888 cancels Suarez sponsorship

Luis Suarez‘s sponsorship deal with poker brand 888 was cancelled this  morning as the fall-out from his World Cup biting scandal continues to intensify. Only a month after becoming one of the poker’s firm’s ambassadors on the back of a wondrous season in the Premier League, the operator has seen fit to give the Liverpool footballer his cards after FIFA …

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Operators given September 16 licence application deadline

SBC News Operators given September 16 licence application deadline

Online operators in white listed jurisdictions who wish to get a local licence in the UK ahead of the implementation of the point of consumption (POC) regulations have been given a deadline to apply of the 16 September by the Gambling Commission. The deadline has been set because the Statutory Instrument (SI) regarding transitional arrangements has been laid in Parliament …

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William Hill takes Inspired mobile games

SBC News William Hill takes Inspired mobile games

Inspired Gaming Group, supplier of SBG Video Lottery and Virtual Sports content, has announced a deal with William Hill to supply premium HTML5 games to its mobile gaming platform. William Hill Online is a leader in the UK’s online betting and gaming business and one of Europe’s largest online gambling operators. The first HTML5 game launched under the new partnership …

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