President and CEO of Svenska Spel, Patrik Hofbauer, has backed proposals to issue a further crack down on selected sports betting markets as suggested by the Swedish Government. The proposed ban follows on from a meeting held between Sweden’s social security minister Ardalan Shekarabi, the Swedish Football Association (SvFF) and the Swedish Ice Hockey Association which discussed the potential for …
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Svenska Spel appoints trusted hand Mikael Franzén as Group IT lead
Swedish state-owned gambling operator Svenska Spel has confirmed the promotion of Mikael Franzén to the position of Group IT Director. Franzén currently serves as Vice President of Svenska Spel’s B2B sports & casino division and will assume his new role on 1 September 2019, reporting directly to Svenska Spel Group CEO Patrik Hofbauer. An expert in the development of gambling systems …
Read More »Swedish government calls for review of ‘excessive’ gambling advertising
Hosting a press conference, Sweden’s Minister for Public Administration Ardalan Shekarabi has confirmed that the government will undertake a review of ‘aggressive marketing practices’ attached to licensed gambling incumbents. The Swedish government has sanctioned the Gaming Market Commission – Spelmarknadsutredningen to carry out the review – assessing whether to implement new tools or restrictions on ‘overly aggressive’ marketing practices. In …
Read More »Svenska Spel terminates all online casino advertising
Issuing a personal statement, Patrik Hofbauer – Chief Executive of Swedish state-owned gambling operator Svenska Spel – has confirmed that from April 2019, Svenska Spel will terminate all forms of online casino advertising. Updating stakeholders, Hofbauer detailed that the decision to ‘stop online casino advertising across all media channels’ has been undertaken by Svenska Spel’s executive team following ‘intensive internal discussions’. The …
Read More »Telenor’s Patrik Hofbauer to lead Svenska Spel in changing Swedish marketplace
The governance of Swedish state-owned gambling enterprise Svenska Spel ends its six-month executive search to replace outgoing leader Lennart Käll, confirming the appointment of Patrik Hofbauer as new Group CEO. A seasoned media executive, Hofbauer joins Svenska Spel’s leadership team, from leading Scandinavian telecoms operator Telenor Sverige where he most recently served as CEO (2014-2018). Entering 2018, Svenska Spel confirmed the …
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