Scientific Games has broken its records again in 2021, this time at the Grand National at Aintree Racecourse on Saturday, building on the success of its OpenSports platform at the Cheltenham Festival. The Nasdaq registered firm reported over 50 million bets placed through OpenSports, utilised by a range of online and retail operators, with over 19 million bets placed on …
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Laura Probert has been selected as the new Chief People Officer for Scientific Games’ Digital team, joining the company from WPP where she served as VP Talent. Confirming her appointment, SG praised Probert’s wealth of experience in delivering ‘successful’ People and Culture strategies. As the new CPO, she is expected to place an increased focus on Diversity, Equity and Inclusion …
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Scientific Games has secured a further tier-1 operator commercial agreement after FTSE100 betting group Flutter Entertainment Plc renewed its technology partnership for a further five years. Ahead of undertaking key merger integration projects, including Sky Bet and PokerStars, Flutter confirmed that it will maintain all Scientific Games ‘OpenSports’ technology provisions. The five-year renewal comes on the back of Flutter’s US …
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C-level leaders on the first day of the SBC Digital Summit spoke about the challenges of ‘business continuity in the face of COVID-19’ disruptions and mitigating the unprecedented circumstances that have changed global betting’s operational strategies. The discussion was started by moderator Jordan Levin, CEO of SG Digital, who asked the panellists to detail ‘first responses’ to the COVID-19 outbreak. …
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Two weeks ago, we learned that Scientific Games (SG) had extended a long-standing gaming partnership with Golden Nugget to deliver sports betting through OpenSports. The deployment of OpenSports will start with mobile sports betting in New Jersey (NJ) with additional states included pending regulation. There is also an option to roll out the product in retail locations across multiple states. …
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Leading US casino operator Golden Nugget has chosen to utilise the full OpenSports product suite from Scientific Games including managed trading services from Don Best Sports. The deployment of OpenSports will start with mobile sports betting in New Jersey, while additional states will be included pending regulation. There is also an option to roll out OpenSports in retail locations across …
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William Hill and Scientific Games have announced a four-year extension to its existing sportsbook platform partnership, building on a long-standing relationship that first began in 2007. A statement released by Scientific Games this morning confirmed that William Hill will continue to utilise its sportsbook platform – including betting engine OpenBet – and casino content through Open Gaming System (OGS). As …
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Nasdaq-listed industry technology group Scientific Games Corporation (SGC) has announced a further major contract renewal, as Canada’s British Columbia Lottery Corporation (BCLC) expands its lead services agreement for a further five years through to 2024. Expanding its existing remit, Scientific Games’ subsidiary SG Digital will act as lead online sports betting and igaming systems provider for BCLC domains, covering all core …
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SG Digital has unveiled its new ‘OpenGaming’ end-to-end digital ecosystem, seeking to deliver industry incumbents with the most flexible, content-rich and robust gaming engine. Adding OpenGaming to its operator systems portfolio, SG Digital details that it has developed the industry’s most sophisticated content aggregation technology, which will provide clients with a new wave of immersive gaming experiences supplied through one …
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The Oneida Indian Nation has followed up its alliance with Caesars Entertainment, by partnering with Scientific Games for the provision of its OpenBet technology at its three upstate New York properties. Deployment of the platform, embedded with player centric technology, in-house pre-game and data feed from the recently acquired Don Best Sports, is to commence as soon as sports betting …
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