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Better Collective’s Sarah McChesney-Gordon: driving revenue opportunities beyond affiliation

July 13, 2023

Better Collective has hired Sarah McChesney-Gordon as Head of Commercial Projects to focus on developing and commercialising its new flagship data and odds-powered proprietary creative and adtech suite, BetSense. McChesney-Gordon shares with SBC, how her wealth of experience will also play a crucial role in key commercial projects across the wider business ecosystem. ____________ SBC: Congratulations on your new role …

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