From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition picks out some of the key stories from the leaks by German magazine Der Spiegel. Leaks, leagues and deceit The leaks of German magazine Der Spiegel sent shock waves through world football, unearthing information that could …
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Russian bookmaker Fonbet has become an official partner for Spain’s La Liga on a three year deal, which is set to see “ground-breaking activation’s and brand promotion” begin this year via Project11. Dubbed “unique” for the firm, it marks the time that such a partnership with one of the world’s leading football leagues has been made. Alina Yakirevich, Marketing Director …
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After a frantic start to the club season, we head into an international break for the inaugural round of fixtures from the much-maligned UEFA Nations League. This edition of On The Ball looks at potential rule changes to the Premier League, as well as some significant progression to La Liga’s US expansion. Catalan Derby in Miami? After protests from both …
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This week’s 6 of the Best comes from Malcolm Campbell, Head of Compliance at Nektan. Continue on to discover which Morgan Freeman hit never gets old, which side holds such sheer passion a full weeks wages was placed on its success and “one of the grittiest motor races of all time”. Best Holiday Amsterdam 2016. I’m the biggest blues and …
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After a breathtaking week of Champions League football, this edition of On The Ball analyses the repercussions of the latest round of European fixtures, as well as looking at some of Europe’s top clubs. Esports expansion for Manchester City After crashing out of the Champions League at the hands of Liverpool, Manchester City announced a new partnership with renowned Korean …
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Team and players statistics are playing an increasingly integral role within the global sports wagering sphere, with the changing role of fans and the rising need for a deeper level of data seemingly having a direct knock-on effect. With a major change being undertaken in recent years, sports analytics firm Opta are one of the driving forces behind sports data …
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To the elation of football fans all over the globe, the Champions League returned this week and with it came strong away performances from Premier League clubs. A four goal drubbing at St Jakob-Park meant that tournament favourites, Manchester City set the record for the biggest away win in the knockout stages by an English side in the history of …
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Project11 has announced the addition of 22 home and away Atlético Madrid fixtures, enabling brands to benefit from more La Liga advertising opportunities than ever before. This addition to Project11’s La Liga offerings, which currently includes perimeter advertising at 36 Real Madrid and Barcelona away fixtures, will deliver the opportunity to further increase brand exposure using Digital Billboard Replacement (DBR) technology. …
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European online gambling group ALEA has informed that it has acquired UK mobile casino brand LadyLucks.co.uk from IGT Group (undisclosed fee). Confirming its acquisition, Barcelona-based ALEA detailed that it will maintain the LadyLucks.co.uk brand, but has undertaken a migration of platform and revamped the asset’s website. LadyLucks.co.uk is a legacy mobile casino brand, first brought to market in 2004 by …
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After a record breaking Summer transfer window, bookmakers are prepared for the busiest transfer deadline day in recent memory. With the futures of Alexis Sanchez, Philippe Coutinho and a whole host of world class players all in a state of uncertainty, fans and pundits alike will be glued to the transfer window betting markets right up until tonight’s deadline. Sanchez …
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