Start-up business The Social Ad Group takes social media content produced by sports journalists and pundits, and looks for outcomes from a sports betting angle, giving users the chance to bet on people’s insider knowledge, hints and tips. The firm recently won Best use of Technology by a Bookmaker or Gaming Company at the Sports Technology Awards. Chief Technology Officer …
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SBC Business writer Mark McGuinness of Mainstream Marketing & Communications looks at the potential for the industry to harness one of the latest developments – the iBeacon. Our industry is encountering momentous change on a daily basis. In fact our digital lives are changing so much. We don’t even know it’s happening as they way in which we connect and communicate …
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A new infographic from affiliate website RightCasino.com reveals how, in 20 years, online gambling evolved into a $35bn (£20.8bn) annual market. The infographic charts the history of online betting from humble origins to its current level of sophistication, where social gambling, mobile accessibility and multi-million pound jackpots have become the industry standard.
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Ahead of the Betting on Football Conference – 8th of May Stamford Bridge, Team SBC catches up with Mark Davies of Camberton Public Relations to discuss marketing context and brand management ahead of new legislation for igaming and sports betting operators. Mark Davies is an expert at gaming and sports betting public relations, corporate communications, reputation management and stakeholder management. …
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Having attended last week’s I-gaming Forum in Stockholm, SBC’s Affiliate Correspondent Marc Pedersen explains why the industry is waiting for two Scandinavian governments to get their acts together. The I-gaming Forum in Stockholm’s Grand Hotel provided a frustrating update on the development of two of the main Scandinavian markets insomuch as there has been no movement at all. It had …
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Team SBC catches up with Mediatech Solutions CEO – Jessica Ordovas de Ussia, to discuss igaming platforms integration, igaming operational trends and creating independent platforms. Jessica Ordovas de Ussia is founder and CEO of Mediatech Solutions. In 2009 she co-founded Mediatech which has grown to be market leader in online platforms in the gambling industry in Spain with 20% market …
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Team SBC catches up with Anton Kaszubowski, Founder of Greenlaw Limited – an advisory and investment vertical for igaming start-ups. Anton is an experienced igaming executive and investor in new ventures, gambling and media sectors, he has played a significant role in the financing, growth and eventual sale of several businesses in the interactive gaming and media sectors as either …
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Ahead of the Betting on Football Conference, team SBC caught up with online betting exchange Matchbook.com’s CEO Mark Brosnan. Having recently re-launched Matchbook.com, Brosnan gives insight into building new brands in igaming and forming deeper bonds with sports betting customer s whilst being to optimise football betting marketing This April Matchbook.com has partnered with charity ‘Right to Play’, donating all commissions generated …
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BettorRetail frontman David McMorrow, former marketing guru at William Hill and Ladbrokes, discusses with SBC’s David Kelly how loyalty cards and gaming machines have energised retailers, although difficulties remain. How has Odds On!-Ladbrokes’ loyalty reward programme, changed the retail betting industry? Odds On! was the first betting loyalty card on the high street and was launched back in 2008. While …
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With the football World Cup in Rio offering a fantastic potential revenue boost, Tim Axon, Head of Gaming, Maxymiser, insists betting companies need to get their mobile Big Event Betting strategies in shape – and fast. Trying out new content and ideas at Cheltenham and the Grand National could be the key to re-engaging customers, increasing average customer value and …
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