Europe

SIS strikes pricing agreement with Mauritius Turf Club

SBC News SIS strikes pricing agreement with Mauritius Turf Club

Racing information and content provider SIS has agreed an exclusive three-year deal with the Mauritius Turf Club to distribute racing pictures, data, and fixed-odds prices to UK retail betting shops and online operators for the first time. The agreement will see the SIS service broadcast eight races a day for 37-weekend fixtures, with an average of nine runner races for …

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New James Bond contender says Betway

SBC News New James Bond contender says Betway

Victoria star Tom Hughes has entered the reckoning to be the next James Bond, with Betway introducing him to the market at 20/1.  The ITV period drama star has wooed audiences over the past couple of months and now the leading online bookmaker is reporting interest in Hughes being offered the 007 job. Poldark’s Aidan Turner, Ben-Hur star Jack Huston and …

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BetConstruct invests in instant website builder ucraft

SBC News BetConstruct invests in instant website builder ucraft

Industry software and platform provisions provider BetConstruct has announced that it has made a venture investment in start-up ucraft (ucraft.com), an ‘easy-use all propose’ website builder. Detailing its investment, BetConstruct revealed that the fast-growing ucraft website development platform had already gained 5000 subscribers in its initial months of commercial activity. ucraft technology helps its users create fully scalable websites which …

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Perform secures British Basketball League (BBL) media rights distribution deal

SBC News Perform secures British Basketball League (BBL) media rights distribution deal

Updating the market this morning, Perform Group has announced that it has agreed a content and media rights distribution deal with the British Basketball League (BBL), the UK’s professional basketball league. The partnership will see Perform  manage the broadcast and digital rights for all BBL games, including exclusive streaming and data rights for Perform’s Watch&Bet and RunningBall products. The long-term commitment …

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Star Sports takes over historic Mayfair Deanery Street betting shop

SBC News Star Sports takes over historic Mayfair Deanery Street betting shop

Star Sports the ‘luxury bookmaker’ has opened its new betting shop in the heart of Mayfair, taking up residence in one of UK betting’s most iconic premises. The independent bookmaker takes over the BetVictor ‘Victor Chandler’ betting shop on Deanery Street, just metres away from the historic Dorchester Hotel on Park Lane. The Deanery Street shop is revered in UK …

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Betway signs deal with Ninjas in Pyjamas

SBC News Betway signs deal with Ninjas in Pyjamas

It was announced last night that Betway has become the main sponsor of one of esports’ most established organisations Ninjas in Pyjamas, better known as NiP.  This is the second partnership between a classic sportsbook operator and an esports team; Fnatic and Dafabet have had a partnership in place since October 2015.  The ‘high six figure’ deal will see the Betway …

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Genius Sports extends global reach with trio of office openings

SBC News Genius Sports extends global reach with trio of office openings

Following a period of commercial growth, sports data and media rights distributor Genius Sports has announced that it will open support offices in Los Angeles (USA), Medellin (Colombia) and Vilnius (Lithuania). Confirming its new international offices, Genius Sports governance stated that its investment would help grow the firm’s presence in over a dozen countries worldwide. Choosing its locations for international …

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The Racing Partnership secures on-course payments agreement with BRBA

SBC News The Racing Partnership secures on-course payments agreement with BRBA

The Racing Partnership (“TRP”) has reached an agreement with the British Racecourse Bookmakers Association (“BRBA”) to administer payments to on-course bookmakers who provide their betting shows to the new betting shop channel. TRP will provide exclusive coverage to Licensed Betting Offices (“LBOs”) of all races from Doncaster, Lingfield Park, Wolverhampton, Royal Windsor, Worcester and Southwell – the first six of …

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Patrick ‘Paddy’ Power to be keynote speaker at HUDDLE Leicester

SBC News Patrick 'Paddy' Power to be keynote speaker at HUDDLE Leicester

Industry marketing and communications expert Patrick ‘Paddy’ Power has been confirmed as keynote speaker at HUDDLE Leicester (Tuesday 8 November) Hosted at the Welford Road Stadium, the home of Aviva Premiership rugby club the Leicester Tigers. Paddy Power will speak to a business and entrepreneurial audience on how to create a high visibility brand. Presenting the session ‘Mischief Marketing with …

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