Europe

NetRefer places gamification as key component of beta customer loyalty program

SBC News NetRefer places gamification as key component of beta customer loyalty program

Seeking to boost its client performance marketing and retention capabilities, industry affiliate marketing software provider NetRefer has launched its new customer loyalty program. Announcing its initial launch, NetRefer governance details that its customer loyalty program will be unique within the industry as it will introduce gamification features to its existing performance marketing platform. Currently being tested in beta, NetRefer states …

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SportsRISQ secures English football double with Everton & Fulham

SBC News SportsRISQ secures English football double with Everton & Fulham

Sports structured finance modelling and risk assessment specialists SportsRISQ (Risq.uk) has confirmed that it has secured English football clubs’ Everton FC (Premier League) and Fulham FC (Championship) as new platform partners of its ‘RISQ Performance Dashboard’. Moving forward, Everton and Fulham will utilise the RISQ Performance Dashboard as a business intelligence tool specifically designed for football club executives. The dashboard …

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Shenaly Amin – LeoVegas – Partnering with a great team

LeoVegas & Leicester Tigers

Late last week, LeoVegas was revealed as the new ‘Official Betting and Gaming Partner’ for Leicester Tigers, the two-time European Cup winners and 10-time English league champions. We caught up with UK Country Manager Shenaly Amin to find out more about the three-year deal, how the company will judge the effectiveness of the partnership, and whether Leicester’s recent poor form …

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SBC & Racing Post agree strategic event partnership for 2017

SBC News SBC & Racing Post agree strategic event partnership for 2017

SBC and the Racing Post have joined forces after agreeing to a strategic event partnership for 2017. The deal will see the Racing Post take a prominent position in SBC’s two flagship conferences this year, Betting on Football (3-5 May) and Betting on Sports (13-15 September). Both events will feature the Racing Post Networking Cafe, allowing delegates to catch up …

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Betting Gods extends reach with European language versions

Betting Gods - Copyright: convisum / 123RF Stock Photo

Betting Gods has extended its reach in Europe after a successful move into the Maltese sports betting market highlighted a clear demand for expansion. Since launching in Malta in December, Betting Gods has seen a growth in business of 17.27%. The company, which was previously available in English only, has reacted by creating French, German, Italian, Polish, Portuguese and Spanish …

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‘Made in Germany’…GIG launches Wetten.com

SBC News 'Made in Germany'...GIG launches Wetten.com

Oslo-listed Gaming Innovation Group (GIG) has announced the launch of new German-language online sportsbook Wetten.com delivered through its industry platform subsidiary iGaming Cloud. Wetten.com becomes the first betting operator to be launched on the iGaming Cloud platform, utilising GIG groups Malta Class 4 Remote Gaming License. GIG’s Wetten.com partnership has seen the company partner with German sports betting industry veterans Daniel …

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Jackpotjoy Plc debuts on London Stock Exchange

SBC News Jackpotjoy Plc debuts on London Stock Exchange

The London Stock Exchange (LSE) welcomed its latest gaming/betting listed enterprise Jackpotjoy Plc this Wednesday. Debuting on the London exchange as the ‘world’s largest online bingo operator’ Jackpotjoy Plc, formerly Toronto TSX-listed Intertain Group closed its first day of LSE trading securing a share price of 645p. Headed up by new Chief Executive Andrew McIver, JackpotJoy had first stated its …

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Codere ups Italian presence by acquiring 51% stake in Nori Games

SBC News Codere ups Italian presence by acquiring 51% stake in Nori Games

Spanish gambling operator Grupo Codere (Codere) has acquired a 51% stake in Italian gaming machines supplier Nori Games Services SRL through its Italian business subsidiary ‘Codere Italia’. Seeking to increase its presence within the Italian gambling market, Codere acquires its majority stake in Nori Games from the Cimmino family for an undisclosed sum. At present, Nori Games holds a portfolio …

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