Sports betting is sports betting; right? Fundamentally, yes. But where the US market and its European counterpart are concerned, it comes in slightly different flavours. Three industry experts explain… Talk of Europe’s role as a shaping presence in the US market for sports betting became something of a leitmotif to proceedings from the moment that PASPA was consigned to the …
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Global Lottery Monitoring System (GLMS) has announced its first major initiative of 2019, officially launching its ‘IntegriSport Project’, co-developed in partnership with the EU ERASMUS European-wide education and training programme. The project aims to raise awareness and improve training standards among European-wide law enforcement authorities/stakeholders with regards to identifying sport manipulations/corruptions Launching IntegriSport, the GLMS has split the project into two …
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The number of users who bet on esports with 1xBet increased by almost 350 per cent in 2018 when compared with the corresponding period of 2017, according to a company report. This report finding – first shared with SBC Magazine for its Sports Betting Guide to ICE – led the international operator to predict that esports will become one of …
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This week’s 6 of the Best comes from Gary Pine, Chief Product Officer at W2 Global Data. Keep reading for more on Pine’s eight-day Asian adventure, his ‘go to’ album, where to find the best atmosphere in world rugby and why weekend lycra is now “the order of the day”. Best Holiday Having recently returned to the office from a Christmas break in …
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Customer retention specialist Optimove has launched iGaming Pulse, a new industry benchmark that will empower operators to both understand their strengths and analyse their weaknesses when it comes to marketing products. We spoke to Motti Colman, the company’s Director of New Business, to find out more. SBC: How will iGaming Pulse help sports betting operators to optimise marketing actions and …
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Playtech BGT Sports has announced the launch of its ‘Level-Up’ gamification program, seeking to enhance its partner customer engagements, loyalty and retention dynamics through real-time rewards. Updating the market, Playtech BGT details that it has delivered the best-in-class gamification program for its clients, who moving forward will be able to enhance their market offerings with ‘Level-Up engagements’ including – time-sensitive incentives, …
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The end of a long and ultimately successful road towards gambling market liberalisation in Sweden has put one of its own – Stockholm-listed LeoVegas AB – on target to break the 50 per cent barrier for revenues derived from regulated markets. ________________ LeoVegas has told SBC Magazine that it expects to derive more than 50 per cent of its revenues …
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The British Horseracing Authority (BHA) has made the decision to halt all horse racing across British racecourses on 7 February following the outbreak of Equine Influenza, casting worries about this year’s Cheltenham Festival. The shut down follows the Animal Health Trust confirming three positive cases of the virus in vaccinated horses at an active race yard. Horses from the infected …
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The Gambling Commission has released a new set of rules, ensuring that operators implement a new wave of age verifications checks “to make gambling safer and fairer”. Following an open consultation, and to further guard against the risk of children gambling, new rules mean operators must verify customer age before they can either deposit funds into an account or gamble with …
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Stockholm-listed industry affiliate marketing network Catena Media has this morning published its full-year 2018 results (12-month period ending 31 January), citing strong progress on its ‘2020 Vision’ corporate guidance strategy. Catena assets closed year-end trading strongly, reporting Q4 2018 increased revenues of €27 million (Q4 2017: €20m), supporting a 17% EBITDA increase of €12 million (Q4 2017: €10m). Updating investors, …
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