LaLiga has agreed a landmark multi-year partnership with SportyBet as new official betting partner for African audiences. The African markets bookmaker will gain advertising and marketing exposure during broadcasts, including billboards and cam carpets featuring its branding. S SportyBet has been stepping up its activities in football recently, with LaLiga clearly being the firm’s primary marketing target for now. The …

Ahead of the Dutch F1 Grand Prix this Sunday (25 August), Kansspelautoriteit (KSA), the Netherlands Gambling Authority has ordered organiser Formula One to remove all advertising promoting Stake.com. KSA commands F1 to remove all advertising related to Stake.com, due to the online casino and sports betting brand having no licence to operate in the Netherlands. As such the presence of …

Betsson Group has unveiled former Colombian goalkeeper René Higuita as a brand ambassador in a move to further strengthen its presence in LatAm. Higuita joins several other former South American footballers as an ambassador of the betting firm, such as Iván Zamorano, Paolo Guerrero, Mario Yepes, Zé Roberto, and Nolberto Solano. This initiative aligns with the Group’s recent sponsorship deals in the region, where they have partnered with …

Aston Villa has announced a multi-year partnership with BK8 which will see the online betting operator front the Premier League club’s shirts as its primary sponsor.  The three-year deal will last until the end of the 2025/26 league season, which will coincide with the enforcement of the recently agreed upon league-wide ban on gambling front-of-shirt sponsorships.  Under the terms of …

Details have emerged from the long-awaited release of the Gambling Act White Paper to better serve and protect UK athletes who object to wearing apparel that features  gambling branding.  This is mainly due to athletes who observe religious beliefs which oppose gambling of any form, with the White Paper highlighting that any “adults who have religious or health reasons object …