The biggest networking event held during the biggest gaming event in Europe is back! And it is bigger and better than before!

17 JANUARY 2013, LONDON – The Sports Betting Community and iGaming Super Show are delighted to once again bring you the most exciting networking event available during the biggest gaming event in Europe. Formerly Ice, Ice, Baby this year’s party have been branded the “London Baby!” party and promises to be the hottest ticket in town.

This year’s event will take place on Tuesday 5th February at the Hippodrome Casino. When you combine the glitz and glamour of this Leicester Square venue with 1,000 seasoned gaming party goers, you know you’re in for a treat. It doesn’t matter if you’re following up on business leads or showcasing your dance moves, we’ve got it all covered.

The evening will offer a relaxed environment to entertain existing clients and generate new business leads. It will include free drinks and food courtesy of organizers and event sponsors Enetpulse, Paysafecard, iforium, SecureTrading, EveryMatrix, Sports Betting Community and iGaming Business.

Rasmus Sojmark, SBC Founder said: “To increase the excitement we are rebranding to ‘London Baby!’ this year… When you combine the last 2 years’ glitz and glamour and the Hippodrome Casino venue with 1,000+ seasoned gaming party goers, you know you’re in for a treat. It doesn’t matter if you’re following up on business leads or showcasing your dance moves, we’ve got it all covered thanks to our sponsors and partners!”

While Alex Pratt, Head of iGaming Business added, “Last year’s networking party was an incredible success and a great way for us to talk to some of the key industry decision makers about the iGaming Super Show and show them some of the hospitality they can expect when attending an iGaming Business event. With a bigger venue, more bar spend and a few surprises in store we are confident that this year will surpass everyone’s expectations.”

You need to collect your exclusive invite at the ICE Show during the course of Tuesday from the Sponsors or at the iGaming Business stand #SE2C. We advise you to pick your invite up early in the day since last year all invites were snapped up immediately.


Sponsorship Options: Limited sponsorship options are still available please contact [email protected] for information.

Tuesday 5th February 2013 @ 20.00 to 3.00

Hippodrome Casino | Leicester Square, London, WC2H 7JH

1,000+ gaming industry people


Confirmed Sponsors:

  • Enetpulse
  • Paysafecard
  • iforium
  • SecureTrading
  • EveryMatrix
  • XB Net


EveryMatrix looks as co-sponsors with great excitement forward to the London Baby Party at the Hippodrome. It neatly follows our own mini-bash over at Stand S1-160 complete with 3D experience, Dj, Drinks, Dancer! EveryMatrix will at the exhibition be showcasing both new tools for its award-winning products OddsMatrix sport book including a betting shop solution, an American and an Asian style front end, and a huge range of new betting markets added per event. Other big recent product releases include the Casino Engine, offering a large range of casino vendors which are all seamlessly united with one single lobby, and Mobile360 which integrates sports betting and casino games into a single mobile web application.

“Yeah, baby, yeah!” The Enetpulse team are delighted to confirm our sponsorship of the London Baby Party on Tuesday, February 5th 2013! Following our recent acquisition by IMG, ICE 2013 will see Enetpulse re-brand as a company within IMG plus we’ll be showcasing our market leading in-play data. See us at ICE on Stand S1-560 to learn more about the power of our sports data! More info here:

Betpump is a new and innovative company specializing in In-Game Betting markets. The IGB sports software is changing the face of live sports betting, allowing bookmakers to offer never before seen In-Game proposition markets to their customers. Betpump understand the need to keep the customer engaged during a sporting event, by offering markets that can increase turnover… ARE YOU A SPECTATOR, OR ARE YOU IN THE GAME? Watch the product video here.

Oh, behave! Iforium looks forward to welcoming you with some smashing drinks as co-sponsors of the ICE ICE BABY 2013 Party! Iforium are all about Gameflex and Wagerflex , think casino, multi-vendor, common bonus, loyalty, seamless, single wallet and more, that’s our bag, baby! Come and meet Iforium at ICE on stand S1-541, groovy! More info here:

Over the past twelve years, paysafecard has established itself as Europe’s favourite safe and easy-to-use alternative prepaid payment method for e-commerce. It is available in 33 countries worldwide. The smart payment solution is designed for users who don’t have a credit or debit card or who don’t want to use their credit card for online purchases and other micro payments on the Internet. Users simply authorize a payment by entering a 16-digit PIN, similar to the system used with prepaid phone cards. Thousands of e-businesses are benefiting from new customers by offering this safe and uncomplicated payment solution. paysafecard is available in € 10, € 25, € 50 and € 100 e-vouchers at more than 450,000 outlets across Europe and America. More info here:

With over 15 years experience in eCommerce payments, SecureTrading  is trusted adviser to some of the largest gambling operators and plays a pivotal role in the US gambling landscape.
Working with a number of acquirers and alternative payment providers, we have unique partnerships with global accountancy firm Baker Tilly and global fraud and risk services provider Retail Decisions to ensure peace of mind for operators, acquirers and players. See our US-regulated solution here

XB Net
XB Net is the leading rights holder of US horse and greyhound racing, offering a one-stop-shop for data and signals to over 150 tracks, including exclusive rights to Gulfstream Park, Santa Anita Park and Pimlico Race Course, among others. Our technology provides access to pari-mutual pools from around the globe. In addition, XB Net offers state-of-the-art content integration solutions, including a white label platform, for bet shops and online wagering sites worldwide. As a subsidiary of US-based Xpressbet and international horse racing conglomerate The Stronach Group, XB Net offers the security and stability of a global organization with the personalized service of an entrepreneurial firm. To learn more check out:



Ice Ice Baby 2012:

Ice Ice Baby 2011:


About the iGaming Super Show:
The iGaming Super Show is the biggest dedicated iGaming exhibition and conference for the iGaming industry with 2,421 delegates, 100+ speakers and over 100 stands. With seven events in one location the iGaming Super Show is guaranteed to meet your needs from a networking, education and business perspective. Please visit for more information.

About SBC:
The Sports Betting Community (SBC) serves as a forum for industry events, online gaming news and networking among gaming professionals. SBC has over 5,000 members across the gaming industry and is well known for its yearly networking events. It’s free to join SBC events on LinkedIn and the SBC blog, and as a member you get access to all the SBC events.




Check Also

Insider Sport: On The Ball – Oikos probe asks tough questions on Spanish football integrity

From sponsorship to the ever-expanding world of football media coverage, when it comes to the …

Ronnie O'Sullivan, Betting on Sports

Snooker ace Ronnie O’Sullivan heads to Olympia London

Betcris Ambassador and snooker legend Ronnie O’Sullivan will be in attendance at the fourth Betting …

NSWL gets global ESPN treatment

The National Women’s Soccer League (NWSL) will now be broadcast to a global audience following …