No longer the ‘next big thing’, mobile is now part of most brands’ marketing strategy. The trick is to do it right. With that in mind, iGaming Business have joined forces with World TeleMedia, to bring you the second annual mGaming Summit due to be held in London on the 25th of April. Bringing together the experts from the mobile world, with the biggest brands in iGaming, this event is your opportunity to plan and improve your mobile strategy.
A two tracked conference; the day will be divided into “Practical & Tactical” information and “Strategy Matters”. So what will you learn at the mGaming Summit?
- Mobile Gambling 101, the Current State of Affairs and the Next Step in Your Mobile Strategy: Whether you’re a complete beginner or are looking to move your mobile strategy beyond simple app creation, we have several informative sessions teaching you what you need to know, what you should know, and what you’d never thought to consider. Cover all your basis at the mGaming Summit.
- m-Marketing and the Social Space: It’s not enough to create an app, you need to ensure your mobile strategy is fully integrated into your overall marketing plan to make the most of it. From The role of social media in marketing and game play to in-depth case studies from sports clubs, gambling operators and networks, the mGaming summit covers all ground.
- Get the know-how: From what payments to use, to preventing fraud or the exact licensing requirements, this is invaluable information to ensure success. We make the technical clear for you; find out how to create the best user experience or the difference between apps and m-web. In short the basics to create a recipe for success.
- Special Focus – Casino & Sportsbetting: Sportsbetting is undoubtedly leading the way in mobile, but Casino is on the rise and with it the rest of the online gambling world. Whatever your sector, learn from those who have been successful, those who haven’t and the limitations and opportunities in the industry.
The mGaming event runs side by side with the mSport summit on the following day, 26th April 2012. Covering the sport sector in depth, a must for anyone working in this sector.
|Book for both days and save at least £88 per delegate. Click here for more discounts.|