FDJ states B2B ambitions by acquiring Sporting Solutions

Moving to strengthen its B2B capacities, French state-owned gambling group Française des Jeux (FDJ) has acquired industry sports betting trading systems and software supplier Sporting Group.

Issuing a market update, FDJ confirmed that its B2B subsidiary FDJ Gaming Solutions will move to take control of Sporting Solutions, expanding FDJ Group B2B sports betting B2B provisions.

“This acquisition strengthens FDJ Gaming Solutions existing B2B business by adding market-leading pricing, trading and risk management capabilities to the Group,” the company confirmed.

Xavier Etienne, Chief Executive Officer of FDJ Gaming Solutions, stated that by acquiring Sporting Solutions assets, FDJ would significantly expand its industry B2B position, gaining market-leading services for risk management, best-in-class market algorithms, trading optimisation tools and Sporting Solutions expert trading team.

He added: “We are very pleased to have completed this acquisition, which underlines FDJ’s ambition in the B2B sports betting sector. FDJ recognizes the excellence that Sporting Group has in pricing and trading. That is why this operation is key for our B2B international development.”

FDJ also stated that Sporting Solutions will remain an ‘independent provider of pricing and trading solutions to third-party technology’, with current partner and supplier relationships continuing unaffected.

Simon Trim, Chief Executive Officer of the Sporting Group, said: “We are thrilled to be joining FDJ, and becoming a part of FDJ Gaming Solutions. It is clear we have a shared vision on the future shape and evolution of the industry, in particular the important role that expert risk management and price differentiation will play going forward.

“The acquisition allows us to continue delivering our world-leading B2C spread betting proposition and B2B trading services, and we look forward to delivering exciting new products and services as part of the enlarged business.”