SBC News Voice of the Sports Betting Industry
Paysafe Group’s marketing subsidiary Income Access begins 2019 with a major coup announcing that Ladbrokes Coral (GVC Holdings) will relaunch its affiliate marketing programme utilising its platform and system provisions.
Income Access reveals that it has been selected as lead affiliate marketing software for Ladbrokes, Coral and Gala brands operating across multiple international markets.
Updating stakeholders, Anat Schlesinger – Marcom Manager at Ladbrokes Coral Group, detailed that Income Access has been selected as affiliate software lead, given the firm’s proven track record at meeting tier1 operators’ marketing scale demands.
“As the Coral and Gala brands have worked with Income Access for a number of years, it felt like a natural fit for Ladbrokes to be migrated onto the platform. Relaunching the affiliate programme also provides an opportunity to make essential updates and help Ladbrokes achieve greater synergy with Coral and Gala” Schlesinger details
Launching a unified program for Ladbrokes Coral brands, the legacy UK betting group details that it is committed to providing its affiliate partners with campaign optimisation features, robust reporting, and best-in-class support.
Supporting Ladbrokes Coral initiatives Tara Wilson, General Manager at Income Access, detailed:
“Partnering with Ladbrokes Coral Partners for this initiative is a very important milestone for Income Access, as we continue to establish a leadership role in the market. Positioning ourselves to effectively meet the needs of one of iGaming’s most lauded and respected brands is an accomplishment of which we’re extremely proud.”
