Boylesports sign with Buzz Sports to integrate ZonePlayTM online

Leeds based gaming start up Buzz Sports today announced the signing of a deal to provide its flagship product ZonePlayTM as an online offering via a partnership with the largest independent Irish bookmaker, Boylesports, through their sports betting website,

This development with Boylesports will give bettors across the UK and Ireland the opportunity to play along with televised sport and bet what happens next while watching at home.

ZonePlay is a dynamic in-play betting product, which presents players with a simple proposition: “What happens next?”

ZonePlay offers players the opportunity to bet on the next incident during live sporting events, with live constantly changing odds on whether a corner, free kick or goal will happen, for example. It provides an entirely complimentary product to existing in-play betting markets offered by Boylesports and gives them literally thousands of betting opportunities on a daily basis.

A typical English Premier League soccer game can offer over 60 unique betting opportunities, transforming even the dullest 0-0 draw into a betting spectacular.  ZonePlay is also currently available for tennis and cricket, and with baseball , NFL and basketball due for launch in 2012, the number and variety of in-play bets taken by Boylesports is set to continue to grow.

Buzz Sports’ Chief Commercial Officer, Ian Williams, said “It is an exciting time to be working with Boylesports, as they grow the online arm of their business strategically and expand into overseas markets. Adding ZonePlay to their existing in-play portfolio will bring an extra dimension to to really engage and retain players online.”

Keith O’Loughlin, Chief Executive of Boylesports Online, said “ We are excited about the increase this will bring to our growing in play business. ZonePlay is at the forefront of in-play innovation and we are delighted to be working with them. ”

ZonePlay is available in 26 languages and in any currency; it is also available to integrate into both retail environments and mobile betting platforms.




About Buzz Sports: (

Buzz Sports was founded in 2006 by a team that had previously developed betting software for some of the biggest betting companies in the world.  The company spent over four years developing its flagship product, ZonePlay, before finally bringing it to market in 2010.  Buzz Sports currently employs 40 people at its Leeds headquarters in England and is a licensed betting operator in the UK.

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