InPlay Matrix sign with Buzz Sports to launch ZonePlay into Asia

Leeds based gaming start up Buzz Sports today announced the signing of a deal to provide its flagship product ZonePlayTMas an online offering via a partnership with InplayMatrix, a Sportsbook Solution Provider, with a focus on Asian market.

This development with InplayMatrix will give players across Asia the opportunity to play along with televised sport and bet what happens next while watching at home for the first time.

ZonePlayTM is a dynamic in-play betting product, which presents players with a simple proposition: “What happens next?”

ZonePlayTM offers players the opportunity to bet on the next incident during live sporting events, with live constantly changing odds on whether a corner, free kick or goal will happen, for example. It provides an entirely complimentary product to existing in-play betting markets offered by InplayMatrix clients and gives them literally thousands of betting opportunities on a daily basis.

A typical English Premier League soccer game can offer over 60 unique betting opportunities, transforming even the dullest 0-0 draw into a betting spectacular.

ZonePlayTM is also currently available for tennis and cricket, and with baseball due for launch in 2012, the number and variety of in-play bets taken by InplayMatrix is set to continue to grow.

Buzz Sports’ Chief Commercial Officer, Ian Williams, said “Asia is a huge market for in-play sports betting, so we are delighted to be working with InplayMatrix. They already have an established loyal client base, they understand the In Play market better than anyone in the region. The seamless integration of ZonePlayTM into their platform will give players a great user experience in their own native language and local currency.”

“We are very glad to be able to find a innovative product partner in Buzz Sports,”said Adrian Lee, Operations Director of InplayMatrix. “This partnership is a fantastic opportunity for two of the most innovative companies in the sports betting industry to come together and offer players the latest innovations in sports betting options.”

ZonePlayTM is also available to integrate into both retail environments and mobile betting platforms.

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