Expert Columnists

Marc PedersenMarc Pedersen
ffiliate Expert

While being Head of Sales at Better Collective ( and Pedersen also provides content for SBC. His main focus areas are business development, regulated gambling markets and iGaming affiliation. Prior to his current job, Pedersen developed the Scandinavian Market for bettingexpert, and knows the markets like the back of his hand. Pedersen holds a Master in Innovation Management, from Aarhus School of Business, part of the studies conducted on University of California, San Diego, CA.


davidcliftonDavid Clifton
Legal Expert

David Clifton is the co-founder with Suzanne Davies of Clifton Davies Consultancy Limited, a management consultancy business, utilising their extensive experience gained over many years with Joelson Wilson Solicitors (in which they were both previously senior partners) to provide a broad base of consulting, gambling law, licensing & regulatory advice at competitive rates.

spreadex-AndymackenzieAndy MacKenzie
Spread Betting Expert

Andy heads up the marketing team at spread betting and fixed odds betting firm Spreadex, overseeing CRM, SEO, PPC, PR and anything else with a snazzy marketing acronym!

During his seven years in the sports betting and financial trading industry Andy has appeared regularly on Bloomberg, Reuters, CNBC and Tip TV and contributes to the Spreadex blog as well as providing betting-related content for partner and affiliate sites.

Before joining Spreadex, Andy worked as a sports journalist latterly for the Press Association and the Daily Mail series.


Oisin-Lunny-photo-by-Marie-GladOisin Lunny
Mobile expert

Oisin Lunny is part of the Market Development team at OpenMarket, looking at new verticals and strategic business and technology opportunities for the company. OpenMarket provide mobile engagement solutions for global Fortune 2000 companies. OpenMarket clients include half of the world’s top 10 brands.

Oisin’s background of over 21 years in technology and media includes roles as UK Managing Director for the world’s largest social space for teens, and Global CDN Product Manager for Media Services at Europe’s largest network operator. Oisin speaks and moderates at conferences globally, maintaining a parallel profile as film composer, producer, and DJ, and also writes for The Guardian.


scottlongley-600x450Scott Longley
Industry Expert

Scott Longley is a freelance journalist covering the gambling industry since 2005, working first as editor at eGaming Review and most recently as business editor at Gambling Compliance. He is currently an editorial and content consultant working with a number of businesses in the sector including Regulus Partners. He has also written extensively on investment issues for magazines such as Shares and Investment Week, particularly focusing on start-ups and early-stage investing. His current interests outside of work include (re-)reading the works of PG Wodehouse and following the misfortunes of his football team Fulham, with an equal measure of belly laughs derived from each.

spiffx-ClaudiaFarrugia-blackandwhiteClaudia Farrugia
Betting Exchange Expert

Operations manager Claudia Farrugia heads the Malta Spiffx operations. Her experience in the industry goes back over 10 years enriching her with a wealth of knowledge. She has a thorough understanding of the online gaming industry, particularly in compliance and licensing processes.

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supersoccer-JeevanJeyaratnamJeevan Jeyaratnam
Football Odds Expert

A University of Worcester graduate with experience at- pre-EPOS- William Hill prior to ten years and counting with Super Soccer Oddsfeed. Now an equity partner with Oddsfeed he heads their B2B service, where he has helped progress, enhance and grow their Goalscorer Pricing and Settlement (GPS ) system, utilised by some of the industry’s biggest names. Jeevan and his compiling team are known for their attention to detail and his own Twitter account (@JeevesOdds) often reveals key team news and information from a breadth of leagues, from the Australian A-League to the USA MLS.

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