SBTech CEO Richard Carter said it is unlikely that operators will move all product development in-house, after suggesting that it only “makes financial sense in the board room”. Carter was part of the Supplier CEO panel at Betting on Football 2017, alongside BetConstruct CEO Vahe Baloulian, OPTIMA speaker Jacob Lopez Curciel and BtoBet Kostandina Zafirovska. The session featured a discussion around …
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Cleminson takes fourth place after ‘Flying’ start at Newbury
Ben Cleminson from Square in the Air was the only one to pull off a victory in this week’s Tipster Challenge at Newbury, after correctly picking Flying Tiger to win the opening race. After a ‘flying’ start, it was a struggle for Cleminson, despite coming close with 7/4 favourite Max Ward in the 2:20 race won by 10/1 outsider Theatre …
Read More »Square in the Air nominates Ben Cleminson for Tipster Challenge
Ben Cleminson, a director at Square in the Air, has signed up for today’s six-race Tipster Challenge at Newbury. Cleminson has been with the PR and marketing agency since 2007, and became a director of the business in 2009. He has worked within PR and marketing since 2003 and is co-editor of City AM’s Punter sports betting section. He will be …
Read More »iGaming Business appoints Square in the Air as PR lead
Industry news publication and events organiser iGaming Business, has announced that it has a signed public relations and marketing agency agreement with Square in the Air to lead PR for its corporate events portfolio. The communications led agreement will see Square in the Air become official PR partner for leading iGaming Business events including the iGaming Super Show, as well …
Read More »Euro 2016 Breakdown: Assessing bookmaker promotions & offers
The Euro 2016 final is nearly upon us, as France prepare to take on Portugal in Paris. SBC News has been keeping an eye on the best offers throughout the tournament, as bookmakers across Europe have implemented marketing strategies to acquire and retain the most customers. SBC has conducted interviews with Oddschecker, Square in the Air and BetVictor as part of our …
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