Sportradar will deliver a significant competitive edge to sportsbooks ‘in-game’ after securing the exclusive rights to distribute official real time game statistics from Major League Baseball (MLB) to media companies and regulated sports betting operators. Starting with the 2019 season, the new multi-year partnership encompasses media and gaming rights at both international and domestic levels. Across international markets outside of …
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Sportradar teams up with SPORT1 to broadcast eFootball.Pro League
Leading sports data, insights and content supplier Sportradar has teamed up with Germany-based SPORT1 to showcase the newly launched eFootball.Pro League. SPORT1 has acquired platform-neutral rights to broadcast the fixtures, with live and highlight coverage of the current season in Austria, Germany and Switzerland. The sports platform will live stream the fixtures on SPORT1.de, in addition to on its YouTube …
Read More »Expanded profile & responsibilities see Sportradar appoint Tony Aquila as Global Chairman
Leading sports data, content and media rights distributor Sportradar has restructured and expanded its board of governance, reflecting the firm’s ongoing international growth strategy and the broadening of its core sports stakeholder base. Updating the market, Sportradar confirms the appointment of renowned US enterprise executive Tony Aquila as new ‘Global Chairman of Sportradar Group’. A leading figurehead in technology venture …
Read More »Sportradar’s Felix Geyr: Improving the efficiency of ad:s spend
Earlier this month, Sportradar launched ad:s, the firm’s full-service marketing offer for sports betting operators. We caught up with Felix Geyr, Managing Director of Sports Media at Sportradar, for his take on the new service, how it can help operators increase their customer numbers, and why its customisable combination of automated and non-automated data-driven marketing components makes it a truly …
Read More »Sportradar launches OTT platform A1now for A1 in Austria
Sportradar has launched A1now, an over-the-top (OTT) product to service users on A1 – a leading digital and telecoms provider A1 in Austria – with both live and on-demand sports content. The OTT service will provide users with Live and Video On Demand (VOD) content across sport, music and entertainment, including matches from the Austrian Football Bundesliga – for which …
Read More »6 of the Best – Sportradar’s Eduard Blonk
This week’s 6 of the Best comes from Eduard Blonk, Managing Director of Global Sales at Sportradar. Based in the company’s headquarters in St. Gallen, Switzerland, Blonk manages a commercial team of over 85 sales individuals based in more than 30 locations. His team serves 1,000+ customers in over 80 countries across the betting and digital sports industry, while he …
Read More »Sportradar seeks interactive content edge with Arkadium visualisations
Leading sports data, insights and content supplier Sportradar has teamed-up with New York-based visualisation studio Arkadium, seeking to develop new immersive and interactive capacities for its sports output. Entering 2019, Sportradar will work with Arkadium on developing new viewer/audience experiences and engagements, focusing on driving interaction with its content from multiple sanctioned sources. In its update, Sportradar details that it …
Read More »Sportradar launches ‘ad:s’ range of full marketing services
Sports data, insights and analysis provider, Sportradar, will launch its new full-service marketing suite for sports betting stakeholders, ‘ad:s’ – which aims to streamline business operations, delivering better defined/tailored marketing strategies. The service will provide bookmakers with a plethora of marketing solutions that aim to eradicate waste and whilst optimising ‘targeted spend’ dynamics on verifiable prospects that produce measurable results for sector …
Read More »Sportradar extends Portuguese Football partnership
Sportradar and the Portuguese Football Federation (FPF) have announced the renewal and extension of the pair’s exclusive integrity partnership for three further years with the newly-created Liga Reveleção, now part of the agreement. As part of the existing partnership with the FPF, Sportradar Integrity Services already monitored the third-tier Campeonato de Portugal football division, the first and second rounds of …
Read More »Dr. Laila Mintas to chair Advisory Board for Bet.Works
The former Deputy President for Sportradar US, Dr. Laila Mintas, has been appointed as Chairwoman of the Advisory Board for Bet.Works. Dr. Mintas, who left her role at Sportradar in December 2018, believes that the sports betting platform provided by Bet.Works, a US-based iGaming and sportsbook technology platform supplier, will “fill a major void” that exists in today’s marketplace. Recognised …
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