From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This edition looks at Atletico Madrid’s revenue increase, Manchester United’s upcoming court battle and says farewell to the French Coup de la Ligue. LFC fails in trademarking pursuit Liverpool FC has lost its controversial attempt to trademark the …
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Onefootball strengthens Sportradar partnership to drive OTT ambitions
Football media platform Onefootball has deepened its partnership with Sportradar by appointing the sports data intelligence firm to develop its OTT proposition. Berlin-headquartered Onefootball seeks to expand its football content capacity showcasing ‘premium football rights’ across its digital platforms via PPV modules delivered by Sportradar. Covering over 100 international leagues comprehensively, Onefootball operates the world’s most popular football app, which last …
Read More »Sportradar powers up ad:s launching new programmatic ad-solution
Sportradar AG has announced the launch of its new programmatic ad-solution which will be operated and serviced by its newly founded marketing division ad:s. Utilising its data-gathering capabilities, Sportradar informs that it developed a purpose-built digital ad solution for sports stakeholder needs, applying the firm’s analytical capacities to optimise partner campaigns, ‘maximising media investment and further eliminating ineffective inventory’. Addressing …
Read More »Dr Laila Mintas – Stakeholder implications of the NFL’s big bet on Sportradar
The NFL’s partnership with Sportradar sees all four major US pro-leagues establish official sports betting data partnerships. Although the value and length of the NFL deal have not been disclosed, the exclusive Sportradar agreement will have significant implications for the post-PASPA US sports betting landscape. With NFL matchday 1 kicking-off this weekend, Dr Laila Mintas, Chair of the Advisory Board at …
Read More »The data crunch: Battle lines being drawn over live sports data
The roster of major sports properties entering into official data partnerships to commercialise their live data has attracted plenty of attention in recent months, not least because of the arrival of the major US sports leagues into this arena writes David Lampitt, MD of Sports Partnerships at Sportradar. These data deals have been growing in number, value and geographic reach, …
Read More »Sportradar launches white paper series for sports rights holders
Leading sports data, technology and intelligence firm Sportradar has published its first report on a series of white papers informing sports’ diverse stakeholders on how they can successfully leverage and monetise their digital ecosystems. Its first white paper titled ‘The Monetisation of OTT & Data’ explores the rise of video content across multiple devices, impacting audience engagement trends with all …
Read More »Sportradar secures US data clean sweep through NFL deal
Sportradar is the first industry supplier to hold data distribution deals with each of the ‘big four’ US sports leagues – the NFL, NBA, MLB and NHL – after extending an existing deal with the NFL, the last of the four to approve the sale of official data to legal bookmakers. Key additions to the existing partnership include exclusive distribution …
Read More »Betradar broadens portfolio with latest virtual launch
Betradar, the betting arm of sports data intelligence provider Sportradar, has added to its gaming portfolio after launching it’s ‘Virtual Football Champions Cup‘. The new feature is set to allow operators to leverage increased betting activity which usually takes place during head-to-head football matches featuring Europe’s best teams. Sportradar’s Managing Director Gaming Solutions, Frank Wenzig commented on the addition: “Virtual …
Read More »Integrity task force concludes with no cases of manipulation
The FIFA integrity task force, which was set up to monitor this summer’s Women’s World Cup, has concluded there was no suspicion of match manipulation at the tournament. The task force was formed to support FIFA in addressing any integrity-related concerns and has been deemed a success despite betting turnover during the competition being found to be an estimated 14 …
Read More »Formula 1 confirms launch of Live ‘in race’ Odds with Sportradar and ISG
Alongside Sportradar and the Interregional Sports Group (ISG), Formula 1 has announced the launch of a Live ‘in race’ Odds offering that was first trialled as part of an exclusive partnership. The deal will see Sportradar benefiting from never before released historical F1 data, as it forms new Live Odds models set to be launched ahead of the 2020 season at the …
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