Tag Archives: SportPesa

La Liga confirms SportPesa as African betting partner

La Liga the governing body of Spain’s highest tier of professional football has confirmed Kenya-based bookmaker SportPesa as its first ever ‘African Sports Betting Partner’.   Securing a three-year deal as an official La Liga partner,  SportPesa will seek increase its coverage throughout key African markets as an official La Liga partner. The partnership agreement was confirmed by La Liga President Javier …

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SportPesa investor issues multiple lawsuits against Kenya Treasury’s ‘improper’ tax hike

SportPesa investor Bradley Trading has moved to challenge the Kenyan government regarding its increased gambling/betting industry tax hike to 50%. Presenting its 2017/18 Kenyan National Budget last March, Treasury Secretary Henry Rotich shocked industry stakeholders by announcing a blanket 50% tax on all licensed betting and gambling services. The majority of industry stakeholders expected the Treasury to announce an increase …

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Increased Kenya betting taxes may harm nation’s sports funding

Kenyan betting industry and sports stakeholders have detailed concern about the potential rise in gambling and lottery taxes which could create negative business conditions and hinder effective tax revenues vital to the nation’s sports and social development programs. The restructuring of Kenya’s gambling laws have been a key mandate for the National Assembly which seeks to improve consumer provisions and …

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SportPesa expands UK coverage with Southampton FC betting partnership

Kenyan sports betting operator SportPesa continues to extend its brand coverage within English football by announcing that it has a multi-million £ three-year deal with Premier League side Southampton FC. The agreed deal will see SportPesa, new entrants to the UK online betting market become The Saints official betting partner, gaining high coverage sponsorship placements within the St Mary’s stadium …

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SportPesa signs shirt sponsorship deal with Hull City

It has been revealed that SportPesa, a bookmaker based in Kenya, has signed a three year deal with Hull City to become the club’s new official shirt sponsor. The agreement is said to be the most lucrative in the Tigers’ history and it’s also a clear signal of intent from the bookmaker. Simon King, Commercial Manager at Hull City Tigers, …

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SportPesa announces sponsorship of AFC Leopards

In a conference held yesterday sports betting operator SportPesa was announced as the official shirt sponsor of Kenyan club AFC Leopards in a five year deal.  The ceremony was attended by SportPesa CEO Ronald Karauri, Football Kenya Federation President Nick Mwendwa, Leopards Co-Chairman Dan Mule and a host of former players amongst others including Kenyan footballing legend Joe Kadenge. The Nairobi side …

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SportPesa enters into partnership deal with Arsenal FC

Betting firm SportPesa have rolled out a 2022 Qatar World Cup project after entering into a three and half year partnership with English Premier League giants Arsenal FC. The deal that was signed at Emirates Stadium in London, will focus on grassroots football including player and coach development, with Arsenal providing coaches to conduct five-day training camps in Kenya twice a …

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