Tag Archives: SportPesa

SportPesa expands into South Africa with Cape Town City FC sponsorship

Kenyan sports betting group SportPesa has announced its entry into the South African gambling market by agreeing a four-year ‘Official Title Sponsorship’ deal with Cape Town City FC. The bookmaker secures its four season shirt sponsorship deal, ahead of the start of a new South Africa Premier Soccer League (PSL) season beginning this 18 August. Updating the media, SportPesa management …

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SportPesa acquires majority shareholding in RCS Media’s gambling division

Kenyan sports betting operator SportPesa has expanded its European profile, entering the Italian betting market by acquiring a majority shareholding in RCS Gaming. The deal sees SportPesa governance acquire a 75% stake in RCS Gaming, the betting/gaming arm of European media giant RCS Media Group which operates popular media properties La Gazzetta dello Sport, Marca, El Mundo and La Corriere. …

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Unworkable 35% gambling tax sees Sportpesa suspend all Kenyan sports sponsorships

Kenyan sports betting operator Sportpesa has announced that it will end all forms of sponsorship with national sports clubs and bodies, as the operator deems Kenya’s 35% betting/gambling tax to be unworkable. This weekend Sportpesa CEO Ronald Karauri detailed to Kenya news sources, that his firm would suspend all sponsorships with sports stakeholders from January. Speaking to local press, Karauri …

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Everton FC signs biggest commercial partnership with SportPesa

Everton - Copyright: moovstock / 123RF Stock Photo

SportPesa will become the main shirt sponsor for Everton FC in a five-year deal described as the biggest commercial partnership in the club’s 140-year history. Starting on 1 June, the new partnership is at the heart of an ongoing global expansion for SportPesa, which includes its recent investment in a new European HQ on Liverpool’s waterfront, after the city beat …

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50% Kenyan tax charge sees SportPesa seek business in Tanzania

Kenyan sports betting operator SportPesa will seek to expand its commercial footprint in East Africa by launching its services and operations in neighboring Tanzania. This week, SportPesa governance confirmed that the company had been granted an operational licence by the Gaming Board of Tanzania (GBT). Kenyan business news sources report that SportPesa governance has been reviewing its growth strategy following …

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SportPesa goes big for Liverpool opening new European HQ

Kenyan founded betting operator SportPesa has confirmed to SBC that it is looking to house its European Headquarters in Liverpool, creating up to 100 new jobs in the area. Seeking to boost its profile within the European betting markets, SportPesa governance views the UK as a key hub for its global diversification strategy. The bookmaker is seeking to add ‘a …

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La Liga confirms SportPesa as African betting partner

La Liga the governing body of Spain’s highest tier of professional football has confirmed Kenya-based bookmaker SportPesa as its first ever ‘African Sports Betting Partner’.   Securing a three-year deal as an official La Liga partner,  SportPesa will seek increase its coverage throughout key African markets as an official La Liga partner. The partnership agreement was confirmed by La Liga President Javier …

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SportPesa investor issues multiple lawsuits against Kenya Treasury’s ‘improper’ tax hike

SportPesa investor Bradley Trading has moved to challenge the Kenyan government regarding its increased gambling/betting industry tax hike to 50%. Presenting its 2017/18 Kenyan National Budget last March, Treasury Secretary Henry Rotich shocked industry stakeholders by announcing a blanket 50% tax on all licensed betting and gambling services. The majority of industry stakeholders expected the Treasury to announce an increase …

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Increased Kenya betting taxes may harm nation’s sports funding

Kenyan betting industry and sports stakeholders have detailed concern about the potential rise in gambling and lottery taxes which could create negative business conditions and hinder effective tax revenues vital to the nation’s sports and social development programs. The restructuring of Kenya’s gambling laws have been a key mandate for the National Assembly which seeks to improve consumer provisions and …

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SportPesa expands UK coverage with Southampton FC betting partnership

Kenyan sports betting operator SportPesa continues to extend its brand coverage within English football by announcing that it has a multi-million £ three-year deal with Premier League side Southampton FC. The agreed deal will see SportPesa, new entrants to the UK online betting market become The Saints official betting partner, gaining high coverage sponsorship placements within the St Mary’s stadium …

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