Tag Archives: SportPesa

SportPesa “thrilled” with new Football Manager partnership

Kenyan sports betting operator, SportPesa has agreed a five-year deal to become an official partner of Football Manager. As part of this innovative partnership, SportPesa will receive in-game advertising during match simulations and dual-branded content will appear on the operator’s growing social media channels. Speaking about the partnership, Shaun Simmonds Head of Marketing for SportPesa said: “We’re thrilled to finalise …

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Shaun Simmonds – why gamification will rule at Russia 2018

Shaun Simmonds, Founder of Supersub Sport and Sportpesa’s UK representative, takes a look ahead at next year’s World Cup in Russia and predicts a creative surge to attract a new audience. The fact that next summer’s World Cup will be in Europe is a huge plus. I remember covering a match between USA and Ghana on Twitter at 11pm on …

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Betting on Sports puts operators and affiliates on the road to Russia 2018

Russia #boscon2017

The ‘Sport in Focus’ track at Betting on Sports (12-15 September) will culminate in a session dedicated to next year’s FIFA World Cup, as more than 120 operators and 80 high-level affiliates at #boscon2017 get on ‘The Road to Russia’. AC Milan Commercial Director Jaap Kalma will be joined by an industry quartet tasked with educating over 1,200 delegates at …

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SportPesa launches new UK casino

Kenyan sports betting group SportPesa has expanded its provisions for the UK betting market, announcing that it has launched it’s new online casino portal (https://casino.sportpesa.uk/) The bookmaker’s new casino vertical will feature over + 200 games, from industry games provider Microgaming. Updating the market, SportPesa development stated that it had created an ‘uncluttered and easy to navigate’ online casino property, …

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SportPesa expands into South Africa with Cape Town City FC sponsorship

Kenyan sports betting group SportPesa has announced its entry into the South African gambling market by agreeing a four-year ‘Official Title Sponsorship’ deal with Cape Town City FC. The bookmaker secures its four season shirt sponsorship deal, ahead of the start of a new South Africa Premier Soccer League (PSL) season beginning this 18 August. Updating the media, SportPesa management …

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SportPesa acquires majority shareholding in RCS Media’s gambling division

Kenyan sports betting operator SportPesa has expanded its European profile, entering the Italian betting market by acquiring a majority shareholding in RCS Gaming. The deal sees SportPesa governance acquire a 75% stake in RCS Gaming, the betting/gaming arm of European media giant RCS Media Group which operates popular media properties La Gazzetta dello Sport, Marca, El Mundo and La Corriere. …

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Unworkable 35% gambling tax sees Sportpesa suspend all Kenyan sports sponsorships

Kenyan sports betting operator Sportpesa has announced that it will end all forms of sponsorship with national sports clubs and bodies, as the operator deems Kenya’s 35% betting/gambling tax to be unworkable. This weekend Sportpesa CEO Ronald Karauri detailed to Kenya news sources, that his firm would suspend all sponsorships with sports stakeholders from January. Speaking to local press, Karauri …

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Everton FC signs biggest commercial partnership with SportPesa

Everton - Copyright: moovstock / 123RF Stock Photo

SportPesa will become the main shirt sponsor for Everton FC in a five-year deal described as the biggest commercial partnership in the club’s 140-year history. Starting on 1 June, the new partnership is at the heart of an ongoing global expansion for SportPesa, which includes its recent investment in a new European HQ on Liverpool’s waterfront, after the city beat …

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50% Kenyan tax charge sees SportPesa seek business in Tanzania

Kenyan sports betting operator SportPesa will seek to expand its commercial footprint in East Africa by launching its services and operations in neighboring Tanzania. This week, SportPesa governance confirmed that the company had been granted an operational licence by the Gaming Board of Tanzania (GBT). Kenyan business news sources report that SportPesa governance has been reviewing its growth strategy following …

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SportPesa goes big for Liverpool opening new European HQ

Kenyan founded betting operator SportPesa has confirmed to SBC that it is looking to house its European Headquarters in Liverpool, creating up to 100 new jobs in the area. Seeking to boost its profile within the European betting markets, SportPesa governance views the UK as a key hub for its global diversification strategy. The bookmaker is seeking to add ‘a …

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