Tag Archives: SportCaller

U.S. Operator FanDuel, has partnered up with free-to-play (FTP) sports-game provider SportCaller, to offer a series of marquee games, starting with its NCAA March Madness basketball. As part of the new collaboration, the FTP specialist will roll out a number of games out across its light-to-deploy platform, which will include a number of major American sports. Lorcan Kelly, VP of …

Coral’s £1m Smart Money Series, a free-to-play (FTP) set of games powered by SportCaller, will take centre stage as the PDC World Darts Championships gets underway tonight in London. The first offering of the series, which is set to continue throughout 2019, asks players to answer 10 ‘prediction teasers’ related to the action at the Alexandra Palace. Players can enter …

Niall King, CTO at SportCaller, looks at how operators can set themselves apart by adopting advancing tech to facilitate the most effective integrations from the free-to-play game perspective. The future of technology lies in artificial intelligence and capacity. Indeed, there’s an increasing onus on suppliers to provide the most effortless integration and run off sophisticated yet intuitive systems, ushering in …

SportCaller has called on Racing Post to raise the profile of its horseracing game, Lucky7 – initially rolled out last year in conjunction with William Hill. The free-to-play (FTP) sports-game specialist confirmed that William Hill’s affiliate team was instrumental in putting this premium partnership in place to boost acquisition within Racing Post’s fertile base of racing fans. Lucky7, recognised as one …

Free-to-play industry games developer SportCaller extends its two-year partnership with FTSE100 betting group Paddy Power Betfair (PPB) announcing the launch of a new ‘Beat The Drop’ game. SportCaller and PPB had previously launched the ‘Beat The Drop’ FTP game during World Cup Russia 2018, with the title receiving great acclaim whilst beating partnership expectations. With the new European football season underway, …

SportCaller developer of betting-centric games and audience engagement functions has confirmed the appointment of Andy Clerkson as its first ever corporate Chairman. An industry veteran in technology development and product strategy, Clerkson is the former founder of Grande Parade, a gambling-specific technology studio acquired by William Hill in 2018 for £14 million. With a career spanning over 30-years in technology, …

As an industry discipline, free-to-play (FTP) mechanisms have had a difficult relationship with bookmakers and their day-to-day operations. Nevertheless, Dublin-based games developer SportCaller believes that its tailored FTP portfolio has cracked the conundrum of offering free incentives for building audiences and effective engagement.  SBC speaks to Cillian Barry, Founder & MD of SportCaller, on why FTP is still a relevant …

Paddy Power Betfair (PPB) Australian subsidiary Sportsbet (Sportsbet.com.au) has launched a host of tailored ‘free-to-play (FTP)’ sports games developed by SportCaller studios, designed to broaden the bookmaker’s audiences and improve retention. Sportsbet expands its existing partnership with SportCaller games development, which saw the bookmaker launch its NBA mobile game as its first FTP game property. PPB’s Australian sportsbook has recommissioned …

SportCaller, the free-to-play sports-game provider, has raised its game heading into the 2018 FIFA World Cup, unveiling a progressive portfolio of games which add a new dimension to player acquisition and retention for operators and media owners. These free-to-play World Cup “Predictors” offer players the opportunity to forecast the outcomes of the World Cup, by predicting the winner of every …