Tag Archives: Sky UK

Sky Sports ramps up live football content with new £600 million EFL contract

UK media has reported that Sky UK has secured a five-year £600 million deal, for the exclusive rights to broadcast English Football League (EFL) matches (Championship, League One, and League Two). Adding new content to its dedicated ‘Sky Sports Football’ channels, the broadcaster details that starting on season 2019/2020 it plans to show up to 183 live EFL syndicated matches. …

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Amazon moves in on UK sports content securing ATP broadcast deal

The ATP, the governing body of professional men’s tennis and operator of the ‘ATP World Tour’ has confirmed that US tech giant Amazon has secured its UK broadcast rights. Having agreed terms on a reported £10 million per year content deal, Amazon Prime will become the main UK broadcaster of ATP syndicated matches/tournaments, replacing current incumbent Sky Sports. The ATP’s …

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888sports repositions UK brand with Take‘Em On’ campaign

Seeking to ‘reposition its brand’ to UK audiences, 888sports has announced the launch of its new advertising campaign ‘Take‘Em On’. The ‘Take‘Em On’ campaign which has initially been launched on Sky UK channels, was developed by creative media agency Recipe London. 888sport marketing detailed that it wanted to move its brand away from simply promotion of customer offers and match …

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