Tag Archives: Sky Sports

InCrowd’s John O’Connor: Delivering betting-based engagement for fans and sports brands

InCrowd

Since the end of the domestic football season, InCrowd has been working with Sky Sports to raise anticipation levels for the FIFA World Cup in Russia.   The fan marketing platform provider forged a successful partnership with the “multimedia colossus” to develop ‘Road to Moscow’, an interactive pre-tournament predictor game which saw 9% of those who played backing England to …

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High Stakes… World awaits Rupert Murdoch’s move on coveted Fox

SBC News High Stakes… World awaits Rupert Murdoch’s move on coveted Fox

Speculation and rumour are rife in the world of media and entertainment, as Rupert Murdoch controls the destiny of warring US giants Comcast and Walt Disney Co. Last week UK Culture Secretary Matt Hancock delivered the UK government’s long-awaited verdict to allow Murdoch’s 21st Century Fox to acquire European digital broadcaster Sky Plc for £12 billion. Hancock and DCMS have …

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Amazon nets landmark Premier League deal

SBC News Amazon nets landmark Premier League deal

From 2019/2020, Amazon has agreed a three year deal to stream 20 Premier League games a season after securing the league’s final broadcast package. The US tech giant has thrust itself onto the lucrative Premier League broadcasting stage, alongside Sky Sports and BT Sports, with it winning the broadcasting rights to the a first midweek set of fixtures in December, …

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William Hill commits to extended PDC Darts World Championship

SBC News William Hill commits to extended PDC Darts World Championship

William Hill has reaffirmed its commitment as title sponsor of the Professional Darts Corporation (PDC) World Championship, as the Alexandra Palace held showpiece undergoes record breaking expansion. Extending its contract with darts flagship tournament through to 2022, an increased field of 96 competitors are to battle it out for its largest ever prize pot of £2.5m, which will see the …

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InCrowd develops tailored Russia 2018 predictor game for Sky Sports

SBC News InCrowd develops tailored Russia 2018 predictor game for Sky Sports

Sports games developer and audience engagement specialist InCrowd has announced that it has developed a ‘World Cup Russia 2018’ predictor game in partnership with Sky Sports UK. Teaming up with the sports broadcaster, InCrowd has launched its ‘Road to Moscow’ game available through Sky Sports mobile and desktop devices (http://www.skysports.com/roadtomoscow) The “Road to Moscow” predictor will allow fans make predictions …

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Sky Sports Racing gets exclusive Breeders’ Cup rights

SBC News Sky Sports Racing gets exclusive Breeders' Cup rights

It has been announced that Sky Sports Racing will broadcast the 2019 and 2020 events exclusively live following the launch of the new HD, dedicated racing channel. In addition, At The Races (“ATR”) will broadcast the 2018 edition of the Breeders’ Cup World Championships exclusively live in the UK and Ireland. Under a new partnership, ATR/Sky Sports Racing will have exclusive …

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Starting orders… Sky Sports prepares for launch of dedicated racing channel

SBC News Starting orders... Sky Sports prepares for launch of dedicated racing channel

Sky Sports is set to launch ‘Sky Sports Racing’ , which will replace ‘At The Races’ as the digital broadcaster’s dedicated horseracing channel. The new racing channel becomes the UK broadcaster’s eleventh ‘dedicated sports channel’, and will feature +650 UK fixtures as well as exclusive international racing content. Entering 2018, Sky UK confirmed that it would expand its racing content having taken …

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Andy Wright – Sky Bet – The increasing influence of player props

Copyright: kentoh / 123RF Stock Photo

Team and players statistics are playing an increasingly integral role within the global sports wagering sphere, with the changing role of fans and the rising need for a deeper level of data seemingly having a direct knock-on effect. With a major change being undertaken in recent years, sports analytics firm Opta are one of the driving forces behind sports data …

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MansionBet sponsors World Pool Masters’ quarter centenary

Copyright: simply / 123RF Stock Photo

MansionBet has been announced as the title sponsors of the World Pool Masters, as the tournament celebrates a quarter of a century. Returning to Gibraltar after a successful tournament last year, the 25th annual event, set to be broadcast live on Sky Sports, takes place between March 2-4. Karel Manasco, CEO of Mansion, said: “We are always looking at platforms …

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