Tag Archives: Sky Bet

Sky Bet aims for ‘Real Time’ rewards with Cloudera

SBC News Sky Bet aims for ‘Real Time’ rewards with Cloudera

Seeking to optimise its player management systems, UK online bookmaker Sky Bet has partnered with data management and customer analytics software provider Cloudera. Utilising Cloudera Enterprise software, Sky Bet will aim to better personalise its product base benefitting customers with faster rewards and better-refined user engagement. The use of Cloudera systems will see Sky Bet move away from its current shared …

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Global Reviews – Which brands are winning the online sports betting boom?

SBC News Global Reviews - Which brands are winning the online sports betting boom?

A recent study by Global Reviews has revealed some interesting insights on the state of play of UK sports betting provider websites.  The Digital Sales Effectiveness study looked at consumer behaviour and the conversion rates of bettors on the sites of some of the key industry players such as Paddy Power, Ladbrokes, William Hill, Betfair, Sky Bet, Bet365 and Coral. Over …

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Sky Bet & Betfair win Oddschecker Euro 2016 user engagement battle

SBC News Sky Bet & Betfair win Oddschecker Euro 2016 user engagement battle

Sky Bet & Betfair win Euro 2016 Oddschecker coverage  Having reviewed a busy period on its website and mobile devices, team Oddschecker detailed key data takeaways from bookmaker activity on its channels during Euro 2016 (10 June – 10 July).   As expected, the Euros would see a significant increase in user activity, with Oddschecker detailing the key metric of …

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Euro 2016 Breakdown: Assessing bookmaker promotions & offers

SBC News Euro 2016 Breakdown: Assessing bookmaker promotions & offers

The Euro 2016 final is nearly upon us, as France prepare to take on Portugal in Paris. SBC News has been keeping an eye on the best offers throughout the tournament, as bookmakers across Europe have implemented marketing strategies to acquire and retain the most customers. SBC has conducted interviews with Oddschecker, Square in the Air and BetVictor as part of our …

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ESSA partners with R&A to protect The Open Championship

SBC News ESSA partners with R&A to protect The Open Championship

ESSA has entered into a formal information sharing arrangement with The R&A, event organisers for The Open Championship. The agreement is a precautionary measure, with the aim of detecting and deterring any betting-related corruption at the oldest golf tournament in the world. ESSA will employ its alert and reporting system, covering regulated markets from each of its members. Considering they …

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Sky Bet extends Euro 2016 #betterpenalties campaign

SBC News Sky Bet extends Euro 2016 #betterpenalties campaign

As England prepare for the Euro 2016 knock out stages and a potential showdown with penalty nemesis Germany, penalty legend Matt Le Tissier has taken on the infamous German Robokeeper in a short film to show England how to do it. Sky Bet’s Making Penalties Better campaign, created with Sports PR and marketing agency Heavyweight Sports, has run a series of videos throughout …

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Fresh 8 nets Sky Bet personalised ad-serving partnership

SBC News Fresh 8 nets Sky Bet personalised ad-serving partnership

Sky Betting & Gaming subsidiary Sky Bet has announced that it has signed a multi-year deal with industry ad-serving software provider Fresh 8 Gaming (Fresh 8), which will see the sports betting operator use its next generation advertising platform. Utilising Fresh 8’s content intelligent personalised ad-serving platform, Sky Bet will look to drive player engagement and acquisition across its product …

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Sky Betting & Gaming expands mobile capabilities with Core Gaming acquisition

SBC News Sky Betting & Gaming expands mobile capabilities with Core Gaming acquisition

UK media news source Insider Media, has reported that Sky Betting & Gaming (SB&G) has agreed to acquire industry mobile games and content developer Core Gaming. At present Core Gaming is a key supplier of games content for SB&G operations. The acquisition will see the Leeds-based operator takeover Core Gaming’s games studio and development assets. Deal terms remain undisclosed, however …

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