Tag Archives: Sky Bet

Sky Betting & Gaming selects Teenage Cancer Trust as official corporate charity

Sky Betting & Gaming (SB&G) has selected the Teenage Cancer Trust as its official corporate charity, following a live pitch by its employees for good causes. In a closely fought battle, young person’s cancer charity, Teenage Cancer Trust, emerged the winner of the SB&G’s ‘Great Charity Pitch’. The Leeds based online betting and gaming business whittled suggested charities down to …

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Sky Bet moves into eSports with Betgenius

Sky Bet has become the latest bookmaker to get into eSports after launching a full eSports betting service including both pre-match and live betting through its partnership with Betgenius. According to the recent report by Eilers Research, there are currently 2.3m eSports viewers, which is expected to rise to 19.5m by 2020. The report further claims that the current eSports …

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Sky Bet team raises £3000 for New Beginnings horse charity

Employees of Sky Betting & Gaming got their hands dirty this week when they volunteered at New Beginnings – a charitable organisation in York where former race horses are rehabilitated and re-homed. For the fourth year running, 22 members of the team spent time mucking out stables, repairing and painting fences, grooming horses and undertaking general yard duties. New Beginnings, …

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Scott Longley – The dangers to innovation from consolidation and how to avoid it

Editorial consultant Scott Longley investigates how innovation is in danger of being left behind in the latest corporate reorganisation. In the fog of war generated by the current spate of sectoral M&A manoeuvrings, the debate about whether online gambling is genuinely engaging its customers is in danger of getting lost in the tumult. Like worrying about the design of the …

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Sky Bet launches new ‘Betting Better’ campaign with mcgarrybowen

Sky Bet has announced the launch of its new betting campaign  “It’s Betting, Better” for the 2015/2016 Premier League football season. The campaign, created by mcgarrybowen, will launch on TV with a series of spots promoting the latest features and offers under the theme of ‘It’s Betting, Better’.  The campaign’s initial focus is on football with Cash Out, In Play, Price …

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Sky Bet auction raises £47000 for Rett Syndrome charity

Football fans from across the country have helped Sky Bet to raise £47,748 for  neurological disorder charity Reverse Rett, following a month-long auction featuring over 700 items of signed memorabilia from every club in the Sky Bet Football League. The Sky Bet Auction invited fans from across the country to bid on a piece of their club’s history from the 2013/14 …

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