Highlight Games, the specialist games developer who are 38% owned by Swedish gambling firm Cherry AB, has announced an agreement to integrate its flagship SOCCERBET product with Eurobet. Tim Green, Highlight Games Chief Executive Officer, commented: “SOCCERBET represents an exciting evolution of the virtual sports formula, and we are delighted to extend its reach with an operator as large and …
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Italian football club AS Roma has announced a new commercial partnership with Asian online betting company KB88.com. Under the terms of the agreement the Philippines based brand will become the club’s official regional betting partner, although the length of the deal was not disclosed. Luca Danovaro, Chief Marketing Officer of AS Roma, said: “This is a new and important partnership …
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1XBet has been named International Presenting Partner of Italy’s Lega Serie A for the current season, covering Europe, Africa, the Middle East, North Africa and the Americas. It is hoped that the pulling power of the popular European league can be leveraged, and will enable 1XBet to boost its brand courtesy of a direct link with its target audience. The …
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PSV Eindhoven has signed online entertainment site Wellbet as the clubs official Asian betting partner. Under the terms of the deal, due to commence on January 1 of next year and run until mid 2020, the bookmaker is to be granted exposure at PSV’s Philips Stadium and usage of the clubs logo in official campaigns. Toon Gerbrands, PSV General Manager, …
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As the way that sports betting is consumed by punters continues to change, Zlatko Hrkac, co-founder at SofaScore, believes that the modern fan now requires an app that is more than just scores. Hrkac claimed that with betting operators now offering markets on specific player and team statistics, the trend of football fans wanting in depth detailed data about the …
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Italian football giants Juventus, the 35 time champions of Italy, has agreed a regional sponsorship deal with Asian online betting firm F66.com. The three year deal will run until 2020, with part of the agreement giving F66.com use of the Turin club’s brand and image for the promotion of its services in Asia, with the exception of China, Vietnam and …
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Lega Serie A has named ManBetX as its ‘International Presenting Partner for Asia’. The new Asian market focused bookmaker will receive heightened coverage across Serie A syndicated Asia broadcasts during season 2017/18. ManBetX marketing secured its broadcast partnership ahead of this weekend’s start of a new Serie A season. The online bookmaker will gain in match graphics, idents and virtual …
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Asian-focused live fantasy sports operator Ballr, has confirmed that it has reached a commercial agreement with Italian Serie A champions Juventus FC, becoming the Turin football club’s official ‘Regional Games Partner for Asia’. The regional marketing deal, will see the Ballr brand promoted throughout Juventus’ Asian assets and initiatives, including the ‘Bianconeri’ future tours of Vietnam, Indonesia, Singapore, Thailand …
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European bookmaker GoldBet furthers its presence in Italian sports, by announcing that it has agreed to become the ‘Official Betting Partner’ of Serie A football club Torino FC. GoldBet secures a one-year betting partnership with Torino, one Italy’s oldest professional football club. The partnership will see the GoldBet Italian brand, receive heightened coverage and exposure throughout Torino’s Stadio Olimpico (Capacity: …
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AS Roma has signed a sponsorship agreement with Sisal Matchpoint ahead of the 2016/17 season. The company will become the official betting partner of the Rome-based club for a single season, with the option to renew the deal for further years. Sisal will receive significant exposure around the club’s Stadio Olympico and create a number of digital activations for the club’s …
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