Tag Archives: Scott Longley

Scott Longley – Help the aged…the bookies’ demographic crunch

As the industry pushes forward with a higher emphasis  on omni-channel strategies Scott Longley examines why legacy bookmakers have to look to overturn the ageing demographic of their retail betting customer base. With a view of modernising its shops and retail points what can the industry learn from other sectors… Much of the to and fro in the submissions to …

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Scott Longley – The Asian handicap – Will betting companies learn to trust Chinese football?

With the rise of Chinese football and clubs in the Chinese Super League becoming financial powerhouses meaning that a flurry of talent has made its way there and will continue to do so, the question of betting on matches in the league becomes more prominent.  With past corruption charges still looming over the CSL however, Scott Longley  asks if bookmakers are …

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Scott Longley – How operators are making the most of Euro 2016

Here Scott Longley delves into sports betting operators marketing strategies ahead of major tournaments such as the fast approaching European Championships in France. Longley spoke to a host of operators including Sportradar, LeoVegas, Editec and Tipstrr to discover what they’re focussing on ahead of the big kick off. Euro 2016 preparations and post tournament strategy will be a key focus …

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Scott Longley – The Football Pools: Swimming Against the Tide!

Seeing its active player numbers dwindle to around the quarter of a million mark, Scott Longley examines whether ‘The Football Pools’ can be updated for modern consumers. One of the UK oldest betting brands and the subject of multiple acquisition rumours, what role does ‘The Pools’ have in today’s industry.  We are a long way away now from the days when football …

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Scott Longley – Bonus Time…Bookies prepare for Euros revenues

Following a dreadful week of unfavourable results at Cheltenham 2016, all bookmakers will be longing for the start of Euro 2016 (France 10 June – 10 July). Euro 2016 will be the first major summer football tournament under the POC regime, Scott Longley examines how betting operators will look to turn the event into a cash cow… This summer will …

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Scott Longley – D’oh Canada…Toronto turns against gaming stocks

Toronto listed gambling investment firms buying industry assets in 2014 & 2015 were branded as game changers for the sector. In 2016 business-wide scepticism and criticism has grown of these merged enterprises and their governance, Scott Longley examines how and why opinion has turned on these new Canadian giants. ________________________________ David Baazov, the chief executive of Amaya, may be intent …

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Scott Longley – Hold Tight! GVC’s rollercoaster road ahead…

Having completed its takeover bwin.party Entertainment , Scott Longley asses the betting operators next steps as the new merged outfit targets a FTSE 250 listing. As the firm’s governance and leadership begins to execute the first steps of its integration plan, Longley details what may be the betting sectors most interesting merger.  ________________________ It didn’t take long for GVC to …

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Accelerator expert Jon Bradford gives advice & insight to Pitch ICE 2016

Jon Bradford caused something of a stir when he left as the head of TechStars London back in the middle of last year. Previous to TechStars, Bradford worked for the Northern-England publicly-funded start-up body The Difference Engine before launching the Cambridge University accelerator Springboard. He has now ‘gone plural’ and taken up a number of non-executive roles including advising the …

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Scott Longley – Don’t panic…Ladbrokes-Coral faces up to the competition authorities

Scott Longley assesses the upcoming UK CMA review of the Ladbrokes-Coral merger and how the deal will shake-up all sections of the UK betting sector. The phony war is over. The announcement yesterday that the £2.3bn Ladbrokes Coral merger has been officially notified to the Competition and Markets Authority (CMA) means we now have something of a timetable for whether …

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Scott Longley – Merger Mania – the race is on, but there can only be one winner…

As with comedy, timing is everything in business. While there is a logic to the recent outbreak of consolidation within the gambling industry, for two of the mega-deals currently underway – the Paddy Power Betfair and Ladbrokes Coral mergers – the coincidence of the deals is providing onlookers with some choice compare and contrast examples. ____________________________ Last week was an …

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