Tag Archives: Sam Cooke

Growing up, I’d hazard a guess that Michael Chopra never thought he’d be one day be telling the press of his wishes to follow in the footsteps of Sachin Tendulkar. The former England U-21 striker recently signed for the Kerala Blasters, and will participate in the inaugural Indian Super League (ISL) which commences in October. Discussing his move he stated: …

Both the importance, and the potential, of a brand harnessing an effective social media campaign on Twitter at the World Cup just gone by was crystal clear long before it began. The previous competition, that of South Africa in 2010 was, stated Tom Wiltshire, head of the site’s World Cup campaign, the “largest period of sustained activity for any event …

In 2011 the Guardian published a definitive (though writer, James Dart, argued otherwise) list of the 100 football blogs to follow. The world of football blogging is highly competitive with often little to no financial reward. To stand out, and moreover, to maintain a consistent and steady flow of traffic to a blog is no mean feat. As such it …

Manchester United have often vowed that Old Trafford will never be renamed despite reportedly being offered in the region £500m for the privelege. In 2013 a deal was arranged with Aon for the club’s training ground to be renamed Aon training complex. United will earn around £15m per year during the eight year deal but Ed Woodward was quick to …

In the Premier League season of 2014/15 there will be six clubs with a commercially named stadium. This is more than ever before. Throughout the lower leagues this figure escalates to twenty-one clubs in total in England’s top five leagues. This is including those with stadiums which are known by two names, one traditional, one commercial (often temporary deals) such …

Following his series exploring Facebook and gambling, SBC’s Sam Cooke gives insight into the current social strategy for Irish igaming bookmaker Paddy Power and its social media strategy. The bookmaker now dominates industry social coverage and has extended its social reach through social mediums into the public eye. Put simply Paddy Power warrented further social inspection Paddy Power social coverage …

SBC’s Sam Cooke has taken a look at how the gambling industry has approached Facebook and how Facebook has handled the gambling industry. In the final of three parts, he speculates what will be possible in the future. The United States America and gambling have not always seen eye to eye. It is a nation in which just twenty years …

SBC’s Sam Cooke has taken a look at how the gambling industry has approached Facebook and how Facebook has handled the gambling industry. In this second of three parts, he examines the current status quo. So what is the current state of the relationship between the gambling industry and Facebook? This is a site which dwarfs all other social networking …

In a three part series SBC’s Sam Cooke has taken a look at how the gambling industry has approached Facebook and how Facebook has handled the gambling products. In this first of three parts, Sam Cooke breaks down the context in which gambling companies operate on Facebook.  In 2011 Facebook underwent a policy change which saw advertising rules for gambling …