Tag Archives: Rob Painter

Sky Betting & Gaming commits further £1 million to developing graduate opportunities

Continuing its commitment to Yorkshire technology and social enterprise, Sky Betting & Gaming (SB&G) has announced that it will invest a further £1 million on its ‘Commercial Academy’ programme. Geared towards graduate recruitment, SB&G’s Commercial Academy will offer a range of opportunities across the company’s HR, finance, marketing and commercial divisions. SB&G detailed that positions offered by its Commercial Academy …

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Sky Betting & Gaming makes 100 Best Companies to Work For list

Leeds-based independent online gambling company Sky Betting & Gaming (SB&G) was last night confirmed as the only gaming company to make it into the prestigious Sunday Times 100 Best Companies to Work For list. The company was granted two-star status, entered the list at number 94 after less than a year as an independent company, and won a special learning …

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Sky Betting & Gaming awarded company accolade

Leeds-based online betting and gaming operator Sky Betting & Gaming (SB&G) has today confirmed that it has been granted a prestigious ‘Best Companies to Work For’ award in its first year as an independent company. The Top 100 Best Companies lists are widely acknowledged as the most extensive research into employee engagement in the UK. All the scores and ratings …

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Sky Bet launches new ‘Betting Better’ campaign with mcgarrybowen

Sky Bet has announced the launch of its new betting campaign  “It’s Betting, Better” for the 2015/2016 Premier League football season. The campaign, created by mcgarrybowen, will launch on TV with a series of spots promoting the latest features and offers under the theme of ‘It’s Betting, Better’.  The campaign’s initial focus is on football with Cash Out, In Play, Price …

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Sky Bet hires Adam Smith as Head of Corporate Communications

Sky Betting and Gaming (Sky Bet) has confirmed the hire of Paddy Power Head of External Affairs Adam Smith, as the operators new Head of Corporate Communications. Smith is set to join the Sky Bet team in July, and will lead the operators corporate communication strategy and the company’s relationships with political, regulatory and media stakeholders. Smith who joins from …

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Sky Bet launches “Are You In?” campaign

Sky Bet the sports betting subsidiary of British broadcaster BskyB announced the launch of a new digital and broadcast marketing campaign – “Are You in?” Focusing on the upcoming start of the 2014/2015 English Football  Season (Commencing August 4), the new multi-channel and multi-content marketing campaign will feature Sky Sports News presenters Jim White and Natalie Sawyer. The campaign was …

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Rob Painter – SkyBet – On Sponsorship

With the English football season starting on the 9th of August, SBC caught up with SkyBet Marketing Director Rob Painter, to discuss football betting sponsorship. In June 2013 SkyBet became the title sponsors of the English Football league, a deal which has seen the SkyBet brand covered through multiple channels. Rob Painter has worked with some of the UK biggest brands as …

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Sky Bet appoints M&C Saatchi Sport for Football League sponsorship

Sky Bet, the UK’s fourth largest online sportsbook, has entrusted M&C Saatchi Sport and Entertainment to fast track its title sponsorship of the English Football League. The event, digital and social media specialists, which has global offices in London and New York, will launch a campaign that demonstrates Sky Bet’s commitment to growing and reinvesting in the beautiful game. The …

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Sky Bet selects mcgarrybowen as new creative lead agency

Sky Betting and Gaming has appointed mcgarrybowen as its new creative marketing agency, as the operator seeks to bring in new marketing and branding initiatives for its online gambling portfolio. International marketing agency mcgarrybowen , with offices in New York, Chicago and London, won a three way pitch, against Brothers and Sisters and FCB Inferno last April. Sky Betting and …

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