Tag Archives: Rio 2016

Paddy Power and urine luck campaign

SBC News Paddy Power and urine luck campaign

Paddy Power has launched its latest controversial campaign offering gamblers their money back if a Russian beats a British or Irish competitor at the upcoming Olympic Games. It uses the tagline ‘Urine Luck’ alluding to Russia’s doping scandal which hit the press recently. The International Olympic Committee has refused to ban Russia outright from Rio, and has instead allowed the international …

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ESSA systems to monitor all 306 Rio 2016 events

SBC News ESSA systems to monitor all 306 Rio 2016 events

Industry sports integrity organization ESSA has announced that it will deploy a ‘heightened level’ of security during the Rio 2016 Olympic Games (start date 5 August). ESSA and its members will be cooperating with the International Olympic Committee’s (IOC) monitoring all 306 Olympic events via its Integrity Betting Intelligence System (IBIS). ESSA and its members have experience of working with …

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Camelot shows Olympic support with ‘I AM Team GB’ campaign

SBC News Camelot shows Olympic support with 'I AM Team GB' campaign

Ahead of the start of the Rio 2016 Olympics (5 August), Camelot operator of The National Lottery has announced the launch of its ‘I AM Team GB’ animated ad campaign. Working in partnership with national broadcaster  ITV and design studio Art&Graft, The National Lottery launches the first ever 40’ animated advertisement supporting Team GB athletes in their quest for Rio …

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IOC announces Joint Integrity Intelligence Unit for Rio 2016

SBC News IOC announces Joint Integrity Intelligence Unit for Rio 2016

Protecting clean athletes and the integrity of the Olympics will be a top priority for the International Olympic Committee (IOC) in 2016. This message was reinforced during a National Integrity in Sport workshop held jointly with Interpol in Rio de Janeiro from 30 to 31 May. Addressing representatives from Brazilian police forces and the government, the IOC explained how it …

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UK government backs the eGames at Rio 2016

SBC News UK government backs the eGames at Rio 2016

The UK government has given its backing to the eGames, an international esports event which’ll take place during the Olympics in Rio this summer. Announced by the International eGames Committee (IEGC) earlier this week four countries have already confirmed their involvement; the UK, hosts Brazil, the USA and Canada. In true Olympic style there’ll be no cash rewards for the contestants, …

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IOC launches ‘Olympic Movement Code’ to prevent sports manipulation

SBC News IOC launches 'Olympic Movement Code' to prevent sports manipulation

In its bid to strengthen the integrity and credibility of sport and for the successful protection of clean athletes, the International Olympic Committee (IOC) today published the Olympic Movement Code on the Prevention of the Manipulation of Competitions. A first of its kind, the Code aims to provide the Olympic Movement and its members with harmonised regulations to protect all …

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