Tag Archives: PPB

Breon Corcoran – Paddy Power Betfair considering all options to build a Global Legacy

SBC News Breon Corcoran - Paddy Power Betfair considering all options to build a Global Legacy

Breon Corcoran has told Paddy Power Betfair (PPB) investors and the media that his company will not shy away from corporate acquisitions, as he expects further consolidation within the global gambling market. Speaking to investors following the presentation of PPB’s full-year 2016 results, Corcoran detailed that PPB governance was keeping an eye on market M&A activity, despite undertaking the integration …

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Paddy Power Betfair to capitalise on ‘Brand, Legacy & Scale’ following year of transformations

SBC News Paddy Power Betfair to capitalise on 'Brand, Legacy & Scale' following year of transformations

Having completed a year of corporate integrations and co-synergies, FTSE100 Paddy Power Betfair (PPB) is looking forward to the Cheltenham Festival 2017, in which the company will display its combined corporate efficiencies. This morning PPB governance published its ‘Preliminary Results’ for full-year 2016, which outlined a proforma ‘double-digit growth across all four operating divisions’, with PPB group revenues hitting £1.5 …

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NetRefer powers Paddy Power Betfair combined affiliate program

SBC News NetRefer powers Paddy Power Betfair combined affiliate program

Malta-based industry affiliate marketing software provider NetRefer, will power Paddy Power Betfair’s (PPB) combined affiliate program, as the FTSE 100 betting operator continues to merge its marketing operations. NetRefer is currently the affiliate marketing platform and provisions provider to both Paddy Power and Betfair. The move the will see NetRefer deliver PPB a ‘Unified Performance Marketing’ platform. PPB unified affiliate …

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Paddy Power Betfair secures Daily Mirror racing partnership

SBC News Paddy Power Betfair secures Daily Mirror racing partnership

Trinity Mirror Group newspaper, The Daily Mirror has confirmed Paddy Power Betfair (PPB) as its new ‘Saturday Horseracing’ headline sponsor for the remainder of 2016 racing season. PPB brands will provide Daily Mirror readers with a dedicated racing content and tips featured in newspaper pull-out. The Daily Mirror website (Mirror.co.uk) will also feature a dedicated racing section for its sports …

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BREXIT sees Davy downbeat on industry growth forecasts

SBC News BREXIT sees Davy downbeat on industry growth forecasts

Financial advisory group Davy has lowered sector-wide growth forecasts for UK-listed gambling operators as a result of BREXIT. The ‘Leave’ outcome has forced Davy to review the current positions of listed gambling operators as the UK economy faces months of fiscal and legal uncertainty.    Issuing a market note, Davy analysts detailed that UK legacy operators with both large retail …

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Paddy Power Betfair appoints MediaCom & Lucky Generals as lead media agencies

SBC News Paddy Power Betfair appoints MediaCom & Lucky Generals as lead media agencies

Following April’s news that Paddy Power Betfair (PPB) would seek to merge its media and advertising accounts, following a restructure of its group marketing leadership. UK marketing news source ‘Campaign Live’ today reports that PPB’s merged marketing account will be handled by MediaCom (for PPB planning & buying) and Lucky Generals (for PPB creative strategy). Merging its media assets, MediaCom …

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Paddy Power Betfair hits + £40 million in profits despite woeful Cheltenham 2016

SBC News Paddy Power Betfair hits + £40 million in profits despite woeful Cheltenham 2016

Updating the market, FTSE-listed gambling operator Paddy Power Betfair (PPB) presented its proforma basis results (merged results) for Q1 2016 (period ending March 31). The newly merged FTSE-100 enterprise (merger officially completed 2 February) reported group revenues up 16% to £339 million for its opening quarter performance. PPB governance was pleased to report Q1 2016 metric growth, despite being impacted …

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Paddy Power Betfair promotes Ken Robertson to Advertising Director

SBC News Paddy Power Betfair promotes Ken Robertson to Advertising Director

Newly merged Paddy Power Betfair (PPB), continues its senior management restructure with the appointment of Ken Robertson to the new role of Advertising Director. Robertson a sixteen-year Paddy Power veteran, who has worked in numerous marketing and brand roles for the betting operator and its Australian subsidiary Sportsbet.com.au, has been promoted to the new role for the merged business. Robertson …

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