Tag Archives: pinnacle

Why live betting & esports is a match made in both heaven and hell

As a general rule of thumb esports are ideally suited to the live betting environment.  For an overwhelming amount of fans they’re consumed online via live streams, many esports communities are highly active on Twitter and Reddit, and the potential variety of in-play markets is huge and exciting. Back in September 2015 Betgenius released one of the most comprehensive esports …

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Bookies’ Corner – Rio 2016 – Let the games begin

The 2016 Olympic games gets underway in Brazil today and there’ll be plenty of action to keep us entertained until August 21st. It’s been a controversial games before it’s even kicked off with the unravelling of the doping scandal, but here we focus on the opportunities that it offers for bookmakers. In its latest Bookies’ Corner series SBC picked the …

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BOS Speaker Profile: Harry Lang – Pinnacle: Wise Up! Marketing leadership amid new industry values…

A Betting on Sports conference speaker (15-16 September), Pinnacle Marketing Director Harry Lang details to SBCNews the changing dynamics of marketing leadership amid new industry values focusing on data, knowledge-sharing and intelligence. Lang tells SBCNews, that the future industry marketing winners will ultimately test industry legacy values in what is now a more accountable marketplace… __________________________ SBC: Harry, great to catch …

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Pinnacle launches $50,000 ‘Euro Predictor’ Competition

Newly re-branded gaming operator, Pinnacle, has launched a $50,000 ‘winner takes all’ Euro Predictor competition as part of its promotion of the upcoming Euro 2016 tournament. The proposition reflects the identity of the new Pinnacle brand, which rewards bettors’ predictive skills. ‘Euro Predictor’ offers a fixed cash jackpot for the entrant who predicts the most correct outcomes from the first …

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6 of the Best – Pinnacle’s Jason Williams

BetITBest‘s Nico Jansen is interested in discovering the best in people. This week it’s Jason Williams. Jason Williams is the Design Manager at Pinnacle and has just celebrated his 10th year with the company, originally starting as a Junior Designer way back in 2006.  He has just overseen the first major re-brand of the illustrious Sportsbook since its inception in 1998. This includes …

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Pinnacle Sports undertakes comprehensive rebrand to ‘Pinnacle’

Curacao and Malta-licensed online sports betting operator Pinnacle Sports has undertaken full corporate rebrand to ‘Pinnacle’. The rebrand follows this March’s news that Pinnacle Sports had purchased the URL domain www.Pinnacle.com from a Phoenix-based electronic components manufacturer for an undisclosed sum. Updating the market, Pinnacle leadership stated that it had launched “a new contemporary brand architecture and dynamic design style that …

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Bookies Corner – Eurovision 2016 – More than a song contest!

Eurovision, a live pan-continental pop contest with a viewership of + 250 million which sees national audiences vote on their favourite performers, may well be betting’s most exciting novelty market! Ahead of this Saturday’s live final, SBC’s ‘Bookies Corner’ delves into the market intricacies of Eurovision 2016. Getting the full low-down from: Mirio Mella – Customer Engagement Manager- Pinnacle Sports Ed Nicholson  – Head …

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Pinnacle Sports acquires Pinnacle.com domain

IP/domain seller and database resource WhoIS has reported that Curacao and Malta licensed bookmaker Pinnacle Sports has acquired control of premium generic domain ‘Pinnacle.com’. The domain was acquired from Phoenix-based electronic components manufacturer Avnet EMG for an undisclosed sum. At present Pinnacle Sports governance has not confirmed the purchase or its strategic plan for the domain ‘Pinnacle.com’. However, the domain …

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Bet365 retains Best Bookmaker title at Betting on Football Awards

Bet365 was named Best Bookmaker for the second year running at the Betting on Football Awards last night. The Stoke-based bookmaker beat off strong competition from rivals Sky Bet and Unibet to pick up the title. Sky Bet didn’t go home empty handed though. The firm picked up awards for Best Mobile Bookmaker and Best Sponsorship Partnership for its work …

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Scott Longley – Eyes Wide Open: eSports taps into a new world of betting

Reporting from last week’s EIG Berlin Expo for SBC, Scott Longley examines the commercial contexts and conditions for betting operators targeting competitive eSports, a leading theme and discussion on the EIG floor… ________________________ The main issues of the debate around the phenomenal rise of eSports and what it might mean for gambling companies looking at leveraging that interest were given …

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