Tag Archives: paddy power

Paddy Power launches horse racing focused ‘Exhilaracing’ campaign

SBC News Paddy Power launches horse racing focused ‘Exhilaracing’ campaign

Paddy Power has announced the launch of its new ‘Exhilaracing’ multi-content advertising campaign to promote its 2015 horse racing markets.The advertising campaign will promote Paddy Powers ‘Best Price Guarantee’ and ‘money back special’ offers on UK horse racing events for both online and retail customers Paddy Power management confirmed that the advertising campaign would also help promote forthcoming product releases …

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Infographic shows history of online sports betting industry

SBC News Infographic shows history of online sports betting industry

This new infographic from RightCasino.com reveals how, in 20 years, online betting has grown into an industry worth more than $74 billion. It charts the history of online betting from humble origins in Antigua to its current level of sophistication, where crazy PR stunts, royal baby betting and celebrity endorsement are industry standard. The sports betting industry as a whole …

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Criticism for Sportsbet’s ‘Fifty Shades of Greyhound’

SBC News Criticism for Sportsbet's ‘Fifty Shades of Greyhound’

Australian bookmaker Sportsbet has produced its own take on the Fifty Shades of Grey phenomenon producing a two-minute teaser for ‘Fifty Shades of Greyhound’. The campaign recreates the film’s trailer with a tale of a woman’s love for her greyhound in a series of risqué, compromising; and just plain weird scenarios involving peanut butter and some bondage-style dog leads. Sportsbet.com.au’s …

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Paddy Power puts Greece at 4/1 to drop the Euro

The shift of political power in Greece following last Sunday’s national elections which saw radical left wing party Syriza take control under the leadership of new Prime Minister Alexis Tsipras, has not gone unnoticed by bookmakers. This week Paddy Power had announced that Greece is now 4/1 to drop the Euro currency within four years, as Syriza leaders and Tsipras …

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Bookmakers launch GambleAware week

SBC News Bookmakers launch GambleAware week

The UK’s high street betting shops have officially launched GambleAware Week as part of their ongoing commitment to promote responsible gambling. The week is designed to educate customers about the tools available to help them stay in control and includes measures to increase the number of players setting voluntary limits on gaming machines. It coincides with the launch of new …

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Paddy Power’s Ginola FIFA bid in breach of FIFA candidate rules

SBC News Paddy Power's Ginola FIFA bid in breach of FIFA candidate rules

  Former French international footballer David Ginola’s Paddy Power backed attempt to take over as FIFA president from Sepp Blatter could be scuppered by the sporting body’s election candidate rules. Ahead of Thursday’s presidential election candidate deadline, FIFA issued a candidate guideline and ethics code for entry One regulation, designed to protect the integrity of football, states: “Persons bound by this …

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Regulators cooperate for consistency in gambling test-purchases

SBC News Regulators cooperate for consistency in gambling test-purchases

Milton Keynes Council and Reading Borough Council have developed inspection plans for their Primary Authority partners Ladbrokes and Paddy Power. The inspection plans contain national inspection strategies which together will cover a large portion of the betting sector. The primary authorities worked with each other, and with the Gambling Commission, to develop the inspection plans in response to business concerns …

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Global Reviews – Key findings of sports betting industry’s digital performance in 2014

SBC News Global Reviews - Key findings of sports betting industry's digital performance in 2014

Corporate research and data specialist Global Reviews ran a number of studies into Digital Marketing Effectiveness, Digital Sales Effectiveness and Mobile Sales Effectiveness of the UK & Ireland Sports Betting industry in 2014. Global Reviews , is a proven data leader at providing Sport Betting Companies with key digital customer insights and trends. In the webinar, recorded on January 8th 2015, Gerard Farrell, …

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