Tag Archives: paddy power

Paddy Power Scoops five at UK Social Buzz Awards

SBC News Paddy Power Scoops five at UK Social Buzz Awards

Paddy Power ruled this year’s UK Social Buzz Awards, winning five categories at the awards ceremony hosted at London’s Marriot Grosvenor Square.  The betting operator, known for its socially led marketing campaigns beat competition from MTV, Adidas, goal.com and several social media agencies. The UK Social Buzz Awards hosted by UK marketing news source TheDrum.com, rewards the best socially led …

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Paddy Power gives out an early Christmas treat with Chelsea Payout!

SBC News Paddy Power gives out an early Christmas treat with Chelsea Payout!

Paddy Power has announced the early pay out of Chelsea FC as champions of the English Premier League 2014/2015 season.  The Irish bookmaker will payout £400,000 today to punters who tipped Jose Mourinho’s side to lift the title come May 2015. The bookmaker described it Premier League winners payout as unavoidable, stating that if it continued the market it would …

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Paddy Power raises forecasts as operator reports 38% revenue rise

SBC News Paddy Power raises forecasts as operator reports 38% revenue rise

Paddy Power management raised its corporate forecast for full year earnings, as the operator reported a 38% revenue rise led by strong growth in its digital operating division. Publishing its Interim Statement for the period of 1 July to 16 November, the Irish betting and gaming operator did not disclose performance figures. The operator stated that in the second half of …

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Winner Sports’ aggressive marketing paying off

SBC News Winner Sports' aggressive marketing paying off

Analysis from online betting service and affiliate Freebets.com shows Winner Sports heading the competitive enhanced odds offers arena for the second successive month. An appealing sign-up offer which entitles qualifying customers to a 400% bonus on their first bet is one of the best around, but the bookmaker combines promote enhanced odds for new customers on high-profile sporting events throughout …

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Hanging tough: how the ASA plans to regulate gambling ads

SBC News Hanging tough: how the ASA plans to regulate gambling ads

Scott Longley, editorial director at Regulus Insights, takes a look at the recent ASA report in to gambling advertising and finds plenty in there to concern the industry. If there is some good news for the UK’s gambling companies from the Advertising Standards Authority (ASA) review into gambling advertising published late last week, it is that the market research undertaken …

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Playtech launches optimised Campaign Manager

SBC News Playtech launches optimised Campaign Manager

Playtech gaming software and services supplier, has unveiled Campaign Manager, a powerful and innovative new addition to its award-winning IMS platform. The new features are designed to streamline and optimise licensee marketing efforts and revenues by fully automating key aspects of the player journey. Offering both scheduled and real-time triggers and conditions, the out-of-the-box system integrates with the advanced bonusing, messaging, …

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MECN Report – Online gambling operators’ mobile businesses currently average 29% of total revenue

SBC News MECN Report - Online gambling operators' mobile businesses currently average 29% of total revenue

For more than three years now the online gambling industry has declared the mobile channel its key growth driver. However, although the mobile business is becoming more and more important, operators do not (yet) have consistent reporting standards (KPIs) regarding their mobile revenues. In its newest Online Gambling Quarterly report (Q3 2014) MECN’s researchers therefore try to crack this tough …

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Ireland set to introduce online betting tax

SBC News Ireland set to introduce online betting tax

Ireland’s Minister for Finance Michael Noonan is set to introduce a new taxation scheme targeting remote based gambling and sports betting operators. Irish newspaper the Irish Examiner, reported that Michael Noonan had drafted the framework for the online betting tax scheme, as Ireland aims to raise €25 millon per annum from foreign online betting operators . The newspaper claims that …

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